Web Designer/Ad Copy Associate
About the position Responsibilities • Build and optimize new/existing landing page experiences across web and mobile to maximize subscriber acquisition and lifetime value. • Utilize web technologies, including HTML, CSS, JavaScript, and content management systems. • Collaborate with the marketing team to build and manage custom web acquisition funnels for various marketing channels. • Monitor, evaluate, and report on landing pages and signup flows using analytics and reporting tools. • Identify new areas of opportunity to build custom landing pages and test hypotheses based on data insights. • Maintain the A/B experimentation roadmap for landing pages and sign-up flows, building tests and interpreting results. • Support managers in evaluating business goals and marketing strategies to synthesize them into a roadmap for user experiences. • Craft compelling copy that drives brand awareness and conversion, engaging authentically with the community. • Write high-quality, original, and engaging copy for websites, email newsletters, and print designs. Requirements • Minimum of 3 years of experience in web/product management, product marketing, or digital marketing. • Experience in building and optimizing landing pages utilizing industry best practices. • Knowledge of content management systems (CMS), HTML/CSS, web analytics platforms, SEO best practices, and agile methodologies. • Ability to build collaborative relationships with cross-functional partners and influence at multiple levels. • Proficiency in A/B/multivariate testing and turning reporting into actionable insights. • Strong analytical skills with a focus on audience segmentation and customer journey development. • Ability to work in a fast-paced environment with technical know-how and comfort in acquisition marketing. Nice-to-haves • Experience in a subscription business. • Experience in project management and collaborating with developers. • Ability to work with HTML, CSS, and other web technologies. Benefits • Remote position • 401k with 4% match • Vision, Dental, Health, and Pet insurance • 2 weeks paid vacation • Sick pay Apply tot his job