VP of Sales

Vice President of Sales Location: Remote (U.S.-based, approved locations only) Department: Sales Reports To: CEO Compensation: $255,000 – $265,000 base + performance-based bonus/incentive About Bask & Lather Bask & Lather is a fast-growing, family-founded haircare brand rooted in effective, results-driven products focused on hair growth and scalp health. With strong momentum across direct-to-consumer channels and social commerce, the company is entering its next phase of growth—building a structured, multi-channel beauty business across DTC, Amazon, TikTok Shop, and selective retail expansion. Role Summary The VP of Sales is a strategic and execution-driven leader responsible for building and scaling Bask & Lather’s entire sales function. This role owns revenue growth, channel strategy, and distribution expansion across DTC, marketplaces, and retail/wholesale. This is not a maintenance role — this is a build, optimize, and scale role . The ideal candidate is both strategic and hands-on, capable of creating a clear go-to-market roadmap while also driving execution, accountability, and performance across all channels. Core Responsibilities 1. Revenue Ownership & Growth Strategy Own and deliver company-wide revenue targets across all channels Develop and execute a multi-channel sales strategy aligned with business goals Establish clear revenue forecasting models and growth plans Identify and unlock new revenue opportunities (retail, wholesale, partnerships) 2. Retail & Wholesale Expansion Build and execute retail entry strategy (Target, Walmart, CVS, Sally, etc.) Define channel sequencing strategy (when, where, and how to expand) Manage relationships with brokers, distributors, and retail buyers Oversee sell-in, sell-through, and retail performance metrics: Units per store per week Inventory levels and replenishment Merchandising and placement strategy 3. DTC & Marketplace Alignment Partner with E-Commerce and Marketing teams to optimize: Shopify performance Amazon growth strategy TikTok Shop expansion Ensure pricing, promotions, and channel strategies are aligned and profitable Support promotional calendar planning and product launches 4. Forecasting & Inventory Planning Partner with Operations and Supply Chain to: Build accurate demand forecasts Align inventory with sales plans Prevent stockouts and overproduction Own sales input into S&OP (Sales & Operations Planning) 5. Margin & Profitability Management Ensure all sales channels maintain strong margins Evaluate trade spend, discounts, and promotional investments Build pricing strategies that balance growth and profitability 6. Team Leadership & Infrastructure Build and scale the sales organization (as needed) Establish KPIs, reporting cadences, and accountability structures Create a performance-driven, execution-focused culture Develop playbooks for: Retail expansion Distributor management Sales forecasting 7. Cross-Functional Leadership Partner closely with: Marketing (campaign alignment, product launches) Finance (forecasting, revenue tracking, margin analysis) Operations (inventory, fulfillment) Act as a key leadership voice in company-wide planning and strategy Key Qualifications Experience 8–12+ years in sales leadership within beauty, wellness, or CPG Proven experience scaling a brand across DTC + retail + marketplaces Strong track record of securing and growing retail accounts Experience with Amazon, TikTok Shop, or digital-first brands strongly preferred Core Competencies Strategic thinking and hands-on execution Strong financial and analytical acumen Deep understanding of retail dynamics and channel management Ability to build systems, not just manage them Comfortable operating in a fast-paced, high-growth environment Leadership Style Results-driven and accountable Direct, clear communicator Builder mindset (not corporate, not overly theoretical) Comfortable making decisions with imperfect information Success Metrics (What Success Looks Like) Revenue targets consistently met or exceeded Successful entry into 1–2 key retail accounts within first 12–18 months Improved sell-through and inventory efficiency Clear, accurate forecasting models in place Strong alignment across Sales, Marketing, and Operations Scalable sales infrastructure established