VP of Marketing
VP of Marketing
Prolific
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.
The role
This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI. You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem.
At a pivotal stage of growth, this is a hands-on leadership role. You’ll define and execute a clear, commercially-driven marketing strategy that strengthens our enterprise B2B motion, sharpens our market positioning, and drives pipeline and revenue.
You’ll build, evolve, and lead a globally distributed team across the full breadth of marketing, including enterprise B2B (core focus), product marketing, brand, growth, and marketing operations- alongside B2C growth for our participant ecosystem.
This role requires a balance of strategic thinking and execution: someone who can operate at a high level while also rolling up their sleeves to build, test, and scale what works.
What you’ll be doing in the role
Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth
Build, restructure, and scale the marketing organisation, including team design and operating model
Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI
Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations
Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape
Partner closely with sales to strengthen sales enablement and land-and-expand motions
Drive cross-functional go-to-market execution, including launches and expansion into new customer segments
Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders
What you’ll bring to the role
10+ years leading and scaling marketing in high-growth tech or scale-up environments
Proven ownership of a full-stack B2B marketing function, spanning multiple disciplines
Track record of building and executing strategies that drive pipeline and revenue growth
Experience operating in enterprise B2B environments, ideally with complex or technical products
Exposure to AI, developer, or data-driven ecosystems strongly preferred
Skills and Approach
Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM
Ability to translate complex products and markets into clear, differentiated positioning
Strong understanding of sales enablement and land-and-expand models
Commercial and analytical mindset, with a focus on pipeline, revenue, and ROI
Comfortable operating at both strategic and hands-on levels in fast-moving, ambiguous environments
Builder mindset, with experience creating structure and processes from first principles
Evolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the team
Leadership
Proven ability to build, lead, and develop high-performing, multi-disciplinary teams
Experience overseeing product marketing and brand, even if not your core background
Strong operator who brings clarity, structure, and alignment to complex organisations
Comfortable acting as a builder and change agent, not just an optimiser
Why Prolific is a great place to work
We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.
We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.
Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
Links to more information on Prolific
Benefits
External Handbook
Website
Youtube
Privacy Statement
By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.
Apply To This Job
Prolific
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.
The role
This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI. You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem.
At a pivotal stage of growth, this is a hands-on leadership role. You’ll define and execute a clear, commercially-driven marketing strategy that strengthens our enterprise B2B motion, sharpens our market positioning, and drives pipeline and revenue.
You’ll build, evolve, and lead a globally distributed team across the full breadth of marketing, including enterprise B2B (core focus), product marketing, brand, growth, and marketing operations- alongside B2C growth for our participant ecosystem.
This role requires a balance of strategic thinking and execution: someone who can operate at a high level while also rolling up their sleeves to build, test, and scale what works.
What you’ll be doing in the role
Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth
Build, restructure, and scale the marketing organisation, including team design and operating model
Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI
Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations
Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape
Partner closely with sales to strengthen sales enablement and land-and-expand motions
Drive cross-functional go-to-market execution, including launches and expansion into new customer segments
Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders
What you’ll bring to the role
10+ years leading and scaling marketing in high-growth tech or scale-up environments
Proven ownership of a full-stack B2B marketing function, spanning multiple disciplines
Track record of building and executing strategies that drive pipeline and revenue growth
Experience operating in enterprise B2B environments, ideally with complex or technical products
Exposure to AI, developer, or data-driven ecosystems strongly preferred
Skills and Approach
Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM
Ability to translate complex products and markets into clear, differentiated positioning
Strong understanding of sales enablement and land-and-expand models
Commercial and analytical mindset, with a focus on pipeline, revenue, and ROI
Comfortable operating at both strategic and hands-on levels in fast-moving, ambiguous environments
Builder mindset, with experience creating structure and processes from first principles
Evolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the team
Leadership
Proven ability to build, lead, and develop high-performing, multi-disciplinary teams
Experience overseeing product marketing and brand, even if not your core background
Strong operator who brings clarity, structure, and alignment to complex organisations
Comfortable acting as a builder and change agent, not just an optimiser
Why Prolific is a great place to work
We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.
We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.
Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
Links to more information on Prolific
Benefits
External Handbook
Website
Youtube
Privacy Statement
By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.
Apply To This Job