VP Marketing, Precision Oncology
Description
Overview
The Vice President, Marketing leads marketing strategy, portfolio positioning, and go-to-market execution across Myriad’s businesses. This leader is accountable for driving growth, adoption, and brand leadership across these highly differentiated, patient-impacting product lines.
Operating within Myriad’s centralized marketing model, this VP owns business-unit marketing strategy while leveraging centralized capabilities (Digital Marketing, Brand, Communications, Marketing Operations, and Analytics) to execute at scale. The role requires a sophisticated marketer who can translate complex science and clinical value into clear, compliant, and compelling narratives for diverse customer audiences.
This is a senior leadership role for a marketer who can balance strategy and execution, partner deeply with commercial and medical stakeholders, and lead high-performing teams in regulated healthcare markets.
Responsibility
• Portfolio & Growth Strategy
• Own the end-to-end marketing strategy for Myriad's Oncology portfolios, including brand positioning, segmentation, and lifecycle management.
• Translate business objectives into integrated marketing plans that drive adoption, utilization, and revenue growth.
• Define and evolve value propositions grounded in clinical evidence, outcomes, and customer insights.
• Go-to-Market Leadership
• Lead go-to-market strategy for new product launches, feature enhancements, and indication expansions.
• Partner closely with Sales, Market Access, Product Management, and Medical Affairs to ensure alignment from strategy through execution.
• Oversee development of compliant promotional messaging and field enablement tools.
• Centralized Marketing Model Partnership
• Set clear priorities and requirements for centralized marketing teams, including Digital Marketing, Brand, Communications, and Marketing Operations.
• Ensure Oncology marketing programs are executed consistently, efficiently, and in alignment with enterprise standards.
• Balance enterprise scale with the unique needs of each business line.
• Customer, Data & Insights
• Leverage market research, customer insights, and analytics to inform strategy and optimize performance.
• Establish KPIs tied to awareness, adoption, growth, and return on marketing investment.
• Use data to continuously refine messaging, channel strategy, and investment decisions.
• Team Leadership & Capability Building
• Lead and develop a high-performing marketing team supporting Myriad's Oncology portfolio.
• Build marketing capabilities across brand strategy, lifecycle marketing, and integrated campaign planning.
• Foster a culture of accountability, collaboration, and innovation.
• Cross-Functional & Executive Leadership
• Serve as a senior marketing partner to Oncology business leaders.
• Provide clear, concise updates and recommendations to the SVP of Marketing and executive stakeholders.
• Collaborate with Legal, Regulatory, Medical, and Privacy teams to ensure compliant promotion in a highly regulated environment.
Qualifications
• Bachelor’s degree required; advanced degree (MBA, MS, or equivalent) preferred.
• 12+ years of progressive marketing experience, including senior leadership roles in healthcare, life sciences, diagnostics, or related industries.
• Proven success leading brand, portfolio, or business-unit marketing in regulated environments.
• Strong understanding of healthcare customers and evidence-based marketing.
• Experience working effectively in matrixed or centralized marketing models.
• Excellent executive presence and communication skills.
Preferred Qualifications
• Experience in Oncology or adjacent care areas.
• Experience supporting multiple products or franchises simultaneously.
• Track record of successful product launches and lifecycle management.
Physical Requirements
Use of equipment and tools necessary to perform essential job functions. Ability to stand or sit for extended periods at an assigned workstation. Ability to move throughout an office [or lab] setting to perform work tasks. Ability to clearly communicate with coworkers or customers.
EEO
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
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Overview
The Vice President, Marketing leads marketing strategy, portfolio positioning, and go-to-market execution across Myriad’s businesses. This leader is accountable for driving growth, adoption, and brand leadership across these highly differentiated, patient-impacting product lines.
Operating within Myriad’s centralized marketing model, this VP owns business-unit marketing strategy while leveraging centralized capabilities (Digital Marketing, Brand, Communications, Marketing Operations, and Analytics) to execute at scale. The role requires a sophisticated marketer who can translate complex science and clinical value into clear, compliant, and compelling narratives for diverse customer audiences.
This is a senior leadership role for a marketer who can balance strategy and execution, partner deeply with commercial and medical stakeholders, and lead high-performing teams in regulated healthcare markets.
Responsibility
• Portfolio & Growth Strategy
• Own the end-to-end marketing strategy for Myriad's Oncology portfolios, including brand positioning, segmentation, and lifecycle management.
• Translate business objectives into integrated marketing plans that drive adoption, utilization, and revenue growth.
• Define and evolve value propositions grounded in clinical evidence, outcomes, and customer insights.
• Go-to-Market Leadership
• Lead go-to-market strategy for new product launches, feature enhancements, and indication expansions.
• Partner closely with Sales, Market Access, Product Management, and Medical Affairs to ensure alignment from strategy through execution.
• Oversee development of compliant promotional messaging and field enablement tools.
• Centralized Marketing Model Partnership
• Set clear priorities and requirements for centralized marketing teams, including Digital Marketing, Brand, Communications, and Marketing Operations.
• Ensure Oncology marketing programs are executed consistently, efficiently, and in alignment with enterprise standards.
• Balance enterprise scale with the unique needs of each business line.
• Customer, Data & Insights
• Leverage market research, customer insights, and analytics to inform strategy and optimize performance.
• Establish KPIs tied to awareness, adoption, growth, and return on marketing investment.
• Use data to continuously refine messaging, channel strategy, and investment decisions.
• Team Leadership & Capability Building
• Lead and develop a high-performing marketing team supporting Myriad's Oncology portfolio.
• Build marketing capabilities across brand strategy, lifecycle marketing, and integrated campaign planning.
• Foster a culture of accountability, collaboration, and innovation.
• Cross-Functional & Executive Leadership
• Serve as a senior marketing partner to Oncology business leaders.
• Provide clear, concise updates and recommendations to the SVP of Marketing and executive stakeholders.
• Collaborate with Legal, Regulatory, Medical, and Privacy teams to ensure compliant promotion in a highly regulated environment.
Qualifications
• Bachelor’s degree required; advanced degree (MBA, MS, or equivalent) preferred.
• 12+ years of progressive marketing experience, including senior leadership roles in healthcare, life sciences, diagnostics, or related industries.
• Proven success leading brand, portfolio, or business-unit marketing in regulated environments.
• Strong understanding of healthcare customers and evidence-based marketing.
• Experience working effectively in matrixed or centralized marketing models.
• Excellent executive presence and communication skills.
Preferred Qualifications
• Experience in Oncology or adjacent care areas.
• Experience supporting multiple products or franchises simultaneously.
• Track record of successful product launches and lifecycle management.
Physical Requirements
Use of equipment and tools necessary to perform essential job functions. Ability to stand or sit for extended periods at an assigned workstation. Ability to move throughout an office [or lab] setting to perform work tasks. Ability to clearly communicate with coworkers or customers.
EEO
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
Apply tot his job
Apply To this Job