VP, Marketing, eComm

Job Description: • Build and Lead: Establish the eComm marketing organization and manage a high-performing team of performance marketers, creatives, and analysts. • Channel Management: Execute and manage complex campaigns across multiple channels, including Meta, Google, and Affiliates. • Life Cycle Marketing: Own the full customer journey, including email, SMS, and abandoned cart recovery strategies. • Creative Iteration: Manage designers in the production of high volumes of video and static imagery, feeding performance data back into the creative cycle to optimize results. • Advanced Analytics: Build and manage the analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and other advanced statistical models. • AI Integration: Run end-to-end marketing operations using AI to drive efficiency and innovation. • Strategic Growth: Own demand generation analytics and "activation" campaigns to drive revenue from new customers. • Collaboration: Partner cross-functionally within our relatively flat organizational structure to bring new ideas to the table. Requirements: • 10+ years of marketing experience, heavily focused on Direct-to-Consumer (DTC) or E-commerce environments. • Proven experience in AI-driven marketing operations is a requirement for this role. • Deep experience with metrics such as CAC, LTV, and payback periods, with the ability to use advanced modeling to drive these levers. • Recent experience (within the last 3 years) executing campaigns directly within ad platforms and marketing automation tools. • Proven ability to work independently and a comfort with "creating the path" rather than just walking it. • Strong ability to communicate clearly across the team and at executive levels. • Experience in the Healthcare or Telehealth industry. • Previous agency experience is a plus. Benefits: • Medical, Dental, and Vision plans • Flexible Spending/Health Savings Accounts • Flexible PTO • 401(k) + Company Match • Life Insurance, Pet insurance, and more