VP, Marketing and Experience
Job Description:
• Leads all marketing and experience functions that drive prospective member acquisition, onboarding, engagement, retention, and satisfaction.
• Architects and owns end-to-end customer journeys (member, broker, provider) using analytics and data to measure and optimize each touchpoint.
• Directs multiple teams through four Director-led functional pods (Creative & Web, Strategy & Insights, CX & Content, Digital & Channel Marketing) to execute on organizational priorities and performance goals.
• Directs the strategy and execution of integrated campaigns across digital, print, and in-person channels, ensuring consistent messaging and personalized engagement.
• Oversees member, broker, and provider experience improvement programs, including measurement of CX metrics (NPS, CSAT, retention) and journey friction reduction.
• Sets vision and direction for the Marketing & Experience function, ensuring alignment with corporate growth and compliance strategy.
• Serves as executive sponsor for compliance within marketing and experience, ensuring adherence to CMS and state marketing regulations.
• Drives segmentation, personalization, and martech automation strategies for targeted engagement and ROI optimization.
• Approves budgets, resource allocation, and operational policies within the Marketing & Experience function to ensure organizational objectives are achieved.
• Manages all agency and vendor relationships (creative, media, digital), holding partners accountable to SLAs tied to performance, compliance, and experience outcomes.
• Leads and coaches cross-functional teams spanning digital, analytics, CX, compliance, creative, and communications, developing future-ready marketing and experience talent.
• Presents a strategic vision to executive leadership, defining long-term experience roadmaps that align with health plan growth, member loyalty, and compliance excellence.
• Owns and optimizes marketing and experience budgets, balancing in-house strategy with outsourced execution for best-in-class performance and scalability.
• Develops and reports on integrated KPIs, including member/broker/provider growth, campaign ROI, retention, and compliance metrics.
Requirements:
• 15+ years’ experience in Medicare Advantage or health-plan marketing, with at least 5 years leading CX, journey, or omni-channel experience functions.
• Proven leadership in integrated marketing and CX transformation: journey mapping, multi-segment personalization, and compliance oversight.
• Strong track record developing and inspiring cross-functional and matrixed teams across marketing, digital, CX, analytics, creative, and compliance.
• Experience managing complex agency/vendor ecosystems and optimizing spend and performance.
• Experience developing and implementing long-term (3 - 5 year) functional strategies and leading multiple teams to deliver organizational results.
• Advanced expertise in analytics, segmentation, marketing automation (martech/CRM), and digital channel strategy.
• Executive-level communication and influencing skills; proven ability to drive measurable impact beyond campaign performance.
Benefits:
• Medical, Vision and Dental Plans
• Tax-Advantage Savings Accounts (FSA & HSA)
• Life Insurance and Disability Insurance
• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
• Employee Assistance Program
• 401k with company match
• Employee Resource Groups
• Employee Discount Program
• Learning and Development Opportunities
• And much more...
Apply Now
Apply Now
• Leads all marketing and experience functions that drive prospective member acquisition, onboarding, engagement, retention, and satisfaction.
• Architects and owns end-to-end customer journeys (member, broker, provider) using analytics and data to measure and optimize each touchpoint.
• Directs multiple teams through four Director-led functional pods (Creative & Web, Strategy & Insights, CX & Content, Digital & Channel Marketing) to execute on organizational priorities and performance goals.
• Directs the strategy and execution of integrated campaigns across digital, print, and in-person channels, ensuring consistent messaging and personalized engagement.
• Oversees member, broker, and provider experience improvement programs, including measurement of CX metrics (NPS, CSAT, retention) and journey friction reduction.
• Sets vision and direction for the Marketing & Experience function, ensuring alignment with corporate growth and compliance strategy.
• Serves as executive sponsor for compliance within marketing and experience, ensuring adherence to CMS and state marketing regulations.
• Drives segmentation, personalization, and martech automation strategies for targeted engagement and ROI optimization.
• Approves budgets, resource allocation, and operational policies within the Marketing & Experience function to ensure organizational objectives are achieved.
• Manages all agency and vendor relationships (creative, media, digital), holding partners accountable to SLAs tied to performance, compliance, and experience outcomes.
• Leads and coaches cross-functional teams spanning digital, analytics, CX, compliance, creative, and communications, developing future-ready marketing and experience talent.
• Presents a strategic vision to executive leadership, defining long-term experience roadmaps that align with health plan growth, member loyalty, and compliance excellence.
• Owns and optimizes marketing and experience budgets, balancing in-house strategy with outsourced execution for best-in-class performance and scalability.
• Develops and reports on integrated KPIs, including member/broker/provider growth, campaign ROI, retention, and compliance metrics.
Requirements:
• 15+ years’ experience in Medicare Advantage or health-plan marketing, with at least 5 years leading CX, journey, or omni-channel experience functions.
• Proven leadership in integrated marketing and CX transformation: journey mapping, multi-segment personalization, and compliance oversight.
• Strong track record developing and inspiring cross-functional and matrixed teams across marketing, digital, CX, analytics, creative, and compliance.
• Experience managing complex agency/vendor ecosystems and optimizing spend and performance.
• Experience developing and implementing long-term (3 - 5 year) functional strategies and leading multiple teams to deliver organizational results.
• Advanced expertise in analytics, segmentation, marketing automation (martech/CRM), and digital channel strategy.
• Executive-level communication and influencing skills; proven ability to drive measurable impact beyond campaign performance.
Benefits:
• Medical, Vision and Dental Plans
• Tax-Advantage Savings Accounts (FSA & HSA)
• Life Insurance and Disability Insurance
• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
• Employee Assistance Program
• 401k with company match
• Employee Resource Groups
• Employee Discount Program
• Learning and Development Opportunities
• And much more...
Apply Now
Apply Now