VP Marketing

This a Full Remote job, the offer is available from: Europe, United States VP of Marketing (Contractor/Fractional) – B2B Services & Software Location: Remote within the United States, Brazil, United Kingdom, Netherlands, France, Italy, or Greece Reports To: SVP of Product & Marketing Schedule: Approximately 20 hours per week, spread across 5 days (Monday–Friday), with preferred working hours overlapping Europe afternoons and U.S. mornings (CET/CT) Duration: up to 12 months, with potential for contract-to-hire Language: English Role Overview FoodChain ID seeks a VP of Marketing to lead its global function through rapid growth and transformation. This leader will align marketing with divisional priorities, accelerate pipeline growth, and position the company as a trusted B2B thought leader. Partnering closely with Sales and Business Units, the role fosters a one-team culture while building global cohesion and developing senior marketing talent to drive measurable impact. We are a Private Equity backed company so you can expect accountability, quick decision making and loads of fun along the way. Key Responsibilities Strategic Marketing Leadership • Serve as the strategic integrator across Product, Growth, Operations, and Corporate Marketing — ensuring alignment, consistent communication, and shared learnings to accelerate pipeline generation. • Champion a shift toward customer-problem-first marketing, embedding this mindset into campaign design, GTM planning, and content strategy. • Lead adoption of AI tools to streamline workflows (i.e., increase productivity), leverage rapid execution of growth targets, and inform evidence-based continuous improvement. • Mentor and prepare senior marketing leaders for VP-level readiness through coaching, frameworks, and structured development. • Assess organizational strengths and resource gaps, recommending role realignment, targeted hiring, or selective use of external support. Performance Management & ROI Optimization • Lead the implementation of AI tools that enhance productivity, accelerate persona validation, and enable dynamic content refinement based on customer signals and market conditions. • Own continuous improvement process for campaign ROI, with pipeline generation as an indicator, in partnership with Marketing Operations and the relevant Sales Teams. Identification and Management of External Agencies • Lead selection, onboarding, and performance management of external marketing agencies and contractors. • Establish internal workflows and processes to ensure seamless collaboration and accountability through clear KPIs. Cross-Functional Influence & Communication • Act as a strategic partner to Business Unit General Managers, Service Leaders, and SVPs, ensuring marketing initiatives are fully aligned with business priorities and that marketing and sales operate as a unified team. • Define clear engagement models and expectations between marketing sub-functions and the broader FoodChain ID organization, reducing friction and driving alignment. • Launch “Marketing in Action” updates to showcase initiatives, foster collaboration, and strengthen marketing’s role in companywide strategic planning. Qualifications • Extensive experience in B2B services or software marketing, with hands-on expertise in demand generation, product marketing, and team building. • AI-capable executive: able to integrate human team expertise with AI tools to drive agility, insight, and performance across marketing workflows. • Demonstrated ability to drive success in a matrixed organization, influencing action across divisions and departments through strong collaboration. • Demonstrated ability to build strong, collaborative working relationships with colleagues and stakeholders across multiple countries and cultures in a global environment. • Demonstrated ability to mentor and develop mid-level leaders into senior roles. • Proven experience driving growth or marketing strategy for businesses utilizing enterprise-level SaaS solutions. • Experience working within private equity-owned organisation is essential. • Regulated industries (such as food, agriculture, or dietary supplements) is highly preferred. Competencies • Unites people across functions, inspires alignment, and drives accountability to deliver measurable growth outcomes. • Turns strategy into execution with discipline and focus, ensuring marketing programs accelerate pipeline and support divisional priorities. • Proven track record of leading transformation within large organizations (ideally PE-owned), driving change at scale while developing leaders and building trust across sales and business units. Key Metrics • Pipeline generation per month (measured in $ value influenced by marketing) • Marketing-sourced revenue contribution (% of total new bookings) This offer from "FoodChain ID" has been enriched by Jobgether.com and got a 79% flex score. Apply tot his job