VP Integrated Marketing – Americas
Job Description:
• Own total pipeline creation and deliver measurable contribution to regional bookings targets across Enterprise, Commercial, Mid-Market, and SMB segments.
• Set and own Account-Based Engagement targets by segment and sub-region aligned to bookings goals.
• Drive Marketing Engaged pipeline and BDR-generated pipeline contribution and improve pipeline mix, velocity, stage progression, and win rates to increase pipeline-to-bookings conversion.
• Participate in weekly forecast alignment with Sales leadership and lead joint quarterly business reviews (QBRs) to assess pipeline health and optimize bookings outcomes.
• Establish clear accountability and reporting for total pipeline created, conversion efficiency, and segment-level bookings performance.
• Lead the region’s execution of a fully operationalized account-based engagement strategy focused on account-level engagement and buying-group activation.
• Partner with Sales leadership to prioritize target accounts using ICP tiering and intent signals (e.g., 6Sense), and coordinate account-level engagement across digital, field, partner, and BDR motions.
• Design tiered ABM programs (1:1, 1: few, and scaled programs) with Enterprise as the top regional priority and own marketing orchestration for strategic priority accounts.
• Align Americas account plans with global account strategies to ensure consistent messaging, executive engagement, and cross-region investment.
• Lead a cross-regional integrated marketing team (field, campaign, digital, partner) to build full-funnel programs that drive pipeline and bookings.
• Develop and execute account- and segment-tailored, full-funnel plans aligned to quarterly and annual pipeline and bookings objectives.
• Ensure coordinated orchestration across digital campaigns, events, content, partner programs, and BDR activation, while influencing global campaign strategy based on Americas performance insights.
• Lead and scale a high-performance BDR organization aligned to the Americas ABE strategy, owning BDR-generated pipeline and influence on bookings.
• Improve productivity across account follow-up, meeting conversion, opportunity creation, and pipeline quality through coaching, process optimization, and performance metrics.
• Oversee and scale a centralized Demand Hub as the operational engine for campaign execution, account engagement, and pipeline acceleration across the Americas.
• Standardize campaign deployment, account nurturing, and operational workflows to drive efficiency, scalability, and performance transparency.
• Identify and implement emerging AI capabilities to enhance targeting, segmentation, content generation, and performance optimization.
• Monitor and report on KPIs including: total pipeline created, account engagement and progression, Marketing Engaged pipeline, BDR-generated pipeline, pipeline velocity, win rates, and pipeline-to-bookings conversion.
• Leverage Salesforce, Eloqua (or equivalent), 6Sense, Tableau, and Salesloft to create performance transparency and accountability.
• Use advanced forecasting, modeling, and attribution to optimize investment allocation and maximize bookings impact; champion AI-driven analytics and automation for predictive forecasting, targeting accuracy, and campaign efficiency.
Requirements:
• 15+ years of B2B Cloud/SaaS enterprise application marketing experience with demonstrable ownership of regional pipeline creation and bookings influence.
• Proven experience operating within Account-Based Engagement (ABE)/ABM-driven models and coordinating account-level activation with BDR teams.
• Demonstrated ability to lead large, geographically dispersed teams (70+), including marketing professionals and BDR organizations.
• Experience partnering directly with regional Sales leadership on forecast alignment and bookings accountability.
• Strong quantitative skills in budgeting, forecasting, and performance modeling with a clear focus on pipeline-to-bookings conversion.
• Proficiency with Salesforce, Eloqua (or equivalent), Tableau, Salesloft, and intent platforms such as 6Sense.
• Experience across North America and LATAM, including multi-language campaigns, localization, and regional compliance considerations.
• Track record managing strategic global accounts that require cross-region coordination and executive engagement.
• Demonstrated experience implementing automation and AI-driven marketing or sales enablement technologies to scale performance.
Benefits:
• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments
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• Own total pipeline creation and deliver measurable contribution to regional bookings targets across Enterprise, Commercial, Mid-Market, and SMB segments.
• Set and own Account-Based Engagement targets by segment and sub-region aligned to bookings goals.
• Drive Marketing Engaged pipeline and BDR-generated pipeline contribution and improve pipeline mix, velocity, stage progression, and win rates to increase pipeline-to-bookings conversion.
• Participate in weekly forecast alignment with Sales leadership and lead joint quarterly business reviews (QBRs) to assess pipeline health and optimize bookings outcomes.
• Establish clear accountability and reporting for total pipeline created, conversion efficiency, and segment-level bookings performance.
• Lead the region’s execution of a fully operationalized account-based engagement strategy focused on account-level engagement and buying-group activation.
• Partner with Sales leadership to prioritize target accounts using ICP tiering and intent signals (e.g., 6Sense), and coordinate account-level engagement across digital, field, partner, and BDR motions.
• Design tiered ABM programs (1:1, 1: few, and scaled programs) with Enterprise as the top regional priority and own marketing orchestration for strategic priority accounts.
• Align Americas account plans with global account strategies to ensure consistent messaging, executive engagement, and cross-region investment.
• Lead a cross-regional integrated marketing team (field, campaign, digital, partner) to build full-funnel programs that drive pipeline and bookings.
• Develop and execute account- and segment-tailored, full-funnel plans aligned to quarterly and annual pipeline and bookings objectives.
• Ensure coordinated orchestration across digital campaigns, events, content, partner programs, and BDR activation, while influencing global campaign strategy based on Americas performance insights.
• Lead and scale a high-performance BDR organization aligned to the Americas ABE strategy, owning BDR-generated pipeline and influence on bookings.
• Improve productivity across account follow-up, meeting conversion, opportunity creation, and pipeline quality through coaching, process optimization, and performance metrics.
• Oversee and scale a centralized Demand Hub as the operational engine for campaign execution, account engagement, and pipeline acceleration across the Americas.
• Standardize campaign deployment, account nurturing, and operational workflows to drive efficiency, scalability, and performance transparency.
• Identify and implement emerging AI capabilities to enhance targeting, segmentation, content generation, and performance optimization.
• Monitor and report on KPIs including: total pipeline created, account engagement and progression, Marketing Engaged pipeline, BDR-generated pipeline, pipeline velocity, win rates, and pipeline-to-bookings conversion.
• Leverage Salesforce, Eloqua (or equivalent), 6Sense, Tableau, and Salesloft to create performance transparency and accountability.
• Use advanced forecasting, modeling, and attribution to optimize investment allocation and maximize bookings impact; champion AI-driven analytics and automation for predictive forecasting, targeting accuracy, and campaign efficiency.
Requirements:
• 15+ years of B2B Cloud/SaaS enterprise application marketing experience with demonstrable ownership of regional pipeline creation and bookings influence.
• Proven experience operating within Account-Based Engagement (ABE)/ABM-driven models and coordinating account-level activation with BDR teams.
• Demonstrated ability to lead large, geographically dispersed teams (70+), including marketing professionals and BDR organizations.
• Experience partnering directly with regional Sales leadership on forecast alignment and bookings accountability.
• Strong quantitative skills in budgeting, forecasting, and performance modeling with a clear focus on pipeline-to-bookings conversion.
• Proficiency with Salesforce, Eloqua (or equivalent), Tableau, Salesloft, and intent platforms such as 6Sense.
• Experience across North America and LATAM, including multi-language campaigns, localization, and regional compliance considerations.
• Track record managing strategic global accounts that require cross-region coordination and executive engagement.
• Demonstrated experience implementing automation and AI-driven marketing or sales enablement technologies to scale performance.
Benefits:
• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments
Apply tot his job
Apply To this Job