VP, Digital Product, Ecommerce
Job Description:
• Set the vision and standard for Seed's digital experience across web and app
• Drive the product roadmap in close partnership with Engineering and Design
• Own the A/B testing and experimentation program
• Champion site performance, accessibility, and speed
• Own discount and incentive architecture, subscription mechanics, and upsell strategy
• Lead on-site merchandising
• Partner with Product Marketing on pricing dynamics
• Translate audience segmentation into personalized digital experiences
• Own the digital execution for all product launches
• Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning
• Drive alignment across Engineering, Design, Creative, and Performance
• Build a high-performing, increasingly autonomous team
Requirements:
• 8+ years of digital product and ecommerce experience
• Depth in DTC, conversion optimization, or subscription businesses at scale
• Have defined product strategy from ambiguity
• Lead cross-functional teams by setting strategic direction
• Connect experience decisions to business outcomes
• Analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design
• Operate with urgency and proactive judgment
• High bar for craft and brand expression
• Clear, structured communicator
• Bonus: experience in health, wellness, or consumer brands with premium positioning; familiarity with Shopify or subscription platforms; exposure to personalization systems or agentic commerce
Benefits:
• Choose from multiple medical, dental, and vision plans
• Generous employer contributions and coverage options
• Access to top-tier virtual care
• Complimentary Aaptiv membership for fitness and mental wellness
• HSA with employer contributions
• Fullscript discounts for supplements
• 12 free therapy sessions per year
• Coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation
• 401(k) plan through Betterment with employer matching
• 18 weeks of fully paid parental leave
• 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days, and 15 paid company holidays each year
• $750 one-time remote work setup stipend
• $450 quarterly wellness and workplace stipends via JOON
• Access to pet insurance, life and disability coverage, learning & development
Apply tot his job
Apply To this Job
• Set the vision and standard for Seed's digital experience across web and app
• Drive the product roadmap in close partnership with Engineering and Design
• Own the A/B testing and experimentation program
• Champion site performance, accessibility, and speed
• Own discount and incentive architecture, subscription mechanics, and upsell strategy
• Lead on-site merchandising
• Partner with Product Marketing on pricing dynamics
• Translate audience segmentation into personalized digital experiences
• Own the digital execution for all product launches
• Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning
• Drive alignment across Engineering, Design, Creative, and Performance
• Build a high-performing, increasingly autonomous team
Requirements:
• 8+ years of digital product and ecommerce experience
• Depth in DTC, conversion optimization, or subscription businesses at scale
• Have defined product strategy from ambiguity
• Lead cross-functional teams by setting strategic direction
• Connect experience decisions to business outcomes
• Analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design
• Operate with urgency and proactive judgment
• High bar for craft and brand expression
• Clear, structured communicator
• Bonus: experience in health, wellness, or consumer brands with premium positioning; familiarity with Shopify or subscription platforms; exposure to personalization systems or agentic commerce
Benefits:
• Choose from multiple medical, dental, and vision plans
• Generous employer contributions and coverage options
• Access to top-tier virtual care
• Complimentary Aaptiv membership for fitness and mental wellness
• HSA with employer contributions
• Fullscript discounts for supplements
• 12 free therapy sessions per year
• Coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation
• 401(k) plan through Betterment with employer matching
• 18 weeks of fully paid parental leave
• 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days, and 15 paid company holidays each year
• $750 one-time remote work setup stipend
• $450 quarterly wellness and workplace stipends via JOON
• Access to pet insurance, life and disability coverage, learning & development
Apply tot his job
Apply To this Job