VP, CPG Enterprise Sales - North America
What You'll Do
Organizational Leadership
Build, lead, and develop a team of enterprise sales directors and supporting functions
Set team structure, territories, quotas, and compensation plans aligned to company growth targets
Recruit and retain top talent; own the full hiring lifecycle from sourcing through onboarding
Drive a high-performance culture with strong employee engagement, accountability, and professional development
Implement and champion sales methodologies (e.g., MEDDIC, Sandler) across the team to elevate execution quality
Conduct regular 1:1s, pipeline reviews, and coaching sessions to develop individual contributors into top performers
Revenue Strategy & Accountability
Own the US CPG segment revenue number, new business, expansion, and retention targets
Build and present accurate revenue forecasts to the executive team and board of directors
Define and execute the annual and quarterly sales plan, including pipeline coverage models, conversion benchmarks, and capacity planning
Lead TAM/SAM analysis and customer segmentation to prioritize the highest-value opportunities
Design and refine land-and-expand strategies to maximize customer lifetime value
Go-to-Market & Cross-Functional Leadership
Partner with marketing on demand generation, messaging, positioning, and event strategy
Collaborate with product and customer success to ensure the sales motion reflects product capabilities and drives strong post-sale outcomes
Own customer messaging, sales collateral, competitive positioning, and pricing strategy in partnership with marketing and product
Lead organizational transitions (e.g., product-led growth adoption, market expansion) and re-org initiatives to drive efficiency
Industry Presence & Thought Leadership
Serve as Crisp's primary external-facing leader in the CPG ecosystem; speaking at conferences, industry panels, webinars, and share groups
Build and maintain executive-level relationships with key CPG brand leaders and industry influencers
Stay ahead of market trends in retail data, AI, and CPG technology to inform strategy
Sales Operations & Infrastructure
Oversee Salesforce and sales tech stack strategy, ensuring data quality and operational rigor
Establish KPIs, dashboards, and reporting cadences that give the team and leadership clear visibility into performance
Own sales operations including event management, pipeline reporting, and process optimization
What We're Looking For
Must-Have
12+ years of progressive sales experience in SaaS, data/analytics, or CPG technology
5+ years leading and managing sales teams, including hiring, developing, and scaling a team through a high-growth phase
Demonstrated success building a sales organization, not just managing one; including standing up processes, playbooks, and infrastructure from the ground up
Track record of driving significant ARR growth (e.g., scaling from early-stage revenue to $5M+ and beyond)
Deep domain expertise in the CPG and retail data ecosystem: POS data, category management, shopper insights, supply chain analytics
Experience operating as a member of an executive or senior leadership team, including board-level reporting and strategic planning
Strong command of revenue forecasting, pipeline management, and sales operations
Nice-to-Have
Experience at a high-growth startup (Series A through Series C stage)
Background in data management, analytics platforms, or retail technology
Experience leading through organizational change; SaaS transitions, product-led growth shifts, or restructuring to protect runway
International sales leadership experience (EMEA or other regions)
Experience with partner/channel strategy alongside direct sales
What Makes a Great Fit at Crisp
Collaboration: You believe the best results come from working together. You share ideas, pitch in, and elevate those around you.
Grit: You’re curious, self-driven, and unafraid to roll up your sleeves. You get the job done even when the path isn’t clear and adapt quickly when things change.
People: You stay close to those we serve. Listening, learning, and building what matters most.
Feedback: You see it as fuel. You give it with care, take it with humility, and use it to level up.
Ingenuity: You solve problems with creativity and speed. You look for ways to streamline, automate, or improve without being asked.
We are committed to transparency, diversity, and meritocracy, fostering an environment where every team member is empowered to make an impact, grow personally, and advance in their career. We invite you to join us – not just to take on a role, but to help shape a company you’re proud to be part of.
Compensation & Eligibility
Compensation for this role is determined based on a variety of factors, including individual qualifications, professional experience, skill set, and geographic location. Crisp is committed to providing fair and competitive pay. Specific compensation details will be discussed with candidates throughout the hiring process.
Applicants must be authorized to work for any employer in the (United States, Canada, United Kingdom). At this time, Crisp is unable to sponsor or assume sponsorship of employment visas.
Background Verification
In accordance with company policy, Crisp conducts background checks that may include verification of identity, education, and criminal history. Any falsification or misrepresentation in an application will result in disqualification from consideration.
Apply To This Job
Organizational Leadership
Build, lead, and develop a team of enterprise sales directors and supporting functions
Set team structure, territories, quotas, and compensation plans aligned to company growth targets
Recruit and retain top talent; own the full hiring lifecycle from sourcing through onboarding
Drive a high-performance culture with strong employee engagement, accountability, and professional development
Implement and champion sales methodologies (e.g., MEDDIC, Sandler) across the team to elevate execution quality
Conduct regular 1:1s, pipeline reviews, and coaching sessions to develop individual contributors into top performers
Revenue Strategy & Accountability
Own the US CPG segment revenue number, new business, expansion, and retention targets
Build and present accurate revenue forecasts to the executive team and board of directors
Define and execute the annual and quarterly sales plan, including pipeline coverage models, conversion benchmarks, and capacity planning
Lead TAM/SAM analysis and customer segmentation to prioritize the highest-value opportunities
Design and refine land-and-expand strategies to maximize customer lifetime value
Go-to-Market & Cross-Functional Leadership
Partner with marketing on demand generation, messaging, positioning, and event strategy
Collaborate with product and customer success to ensure the sales motion reflects product capabilities and drives strong post-sale outcomes
Own customer messaging, sales collateral, competitive positioning, and pricing strategy in partnership with marketing and product
Lead organizational transitions (e.g., product-led growth adoption, market expansion) and re-org initiatives to drive efficiency
Industry Presence & Thought Leadership
Serve as Crisp's primary external-facing leader in the CPG ecosystem; speaking at conferences, industry panels, webinars, and share groups
Build and maintain executive-level relationships with key CPG brand leaders and industry influencers
Stay ahead of market trends in retail data, AI, and CPG technology to inform strategy
Sales Operations & Infrastructure
Oversee Salesforce and sales tech stack strategy, ensuring data quality and operational rigor
Establish KPIs, dashboards, and reporting cadences that give the team and leadership clear visibility into performance
Own sales operations including event management, pipeline reporting, and process optimization
What We're Looking For
Must-Have
12+ years of progressive sales experience in SaaS, data/analytics, or CPG technology
5+ years leading and managing sales teams, including hiring, developing, and scaling a team through a high-growth phase
Demonstrated success building a sales organization, not just managing one; including standing up processes, playbooks, and infrastructure from the ground up
Track record of driving significant ARR growth (e.g., scaling from early-stage revenue to $5M+ and beyond)
Deep domain expertise in the CPG and retail data ecosystem: POS data, category management, shopper insights, supply chain analytics
Experience operating as a member of an executive or senior leadership team, including board-level reporting and strategic planning
Strong command of revenue forecasting, pipeline management, and sales operations
Nice-to-Have
Experience at a high-growth startup (Series A through Series C stage)
Background in data management, analytics platforms, or retail technology
Experience leading through organizational change; SaaS transitions, product-led growth shifts, or restructuring to protect runway
International sales leadership experience (EMEA or other regions)
Experience with partner/channel strategy alongside direct sales
What Makes a Great Fit at Crisp
Collaboration: You believe the best results come from working together. You share ideas, pitch in, and elevate those around you.
Grit: You’re curious, self-driven, and unafraid to roll up your sleeves. You get the job done even when the path isn’t clear and adapt quickly when things change.
People: You stay close to those we serve. Listening, learning, and building what matters most.
Feedback: You see it as fuel. You give it with care, take it with humility, and use it to level up.
Ingenuity: You solve problems with creativity and speed. You look for ways to streamline, automate, or improve without being asked.
We are committed to transparency, diversity, and meritocracy, fostering an environment where every team member is empowered to make an impact, grow personally, and advance in their career. We invite you to join us – not just to take on a role, but to help shape a company you’re proud to be part of.
Compensation & Eligibility
Compensation for this role is determined based on a variety of factors, including individual qualifications, professional experience, skill set, and geographic location. Crisp is committed to providing fair and competitive pay. Specific compensation details will be discussed with candidates throughout the hiring process.
Applicants must be authorized to work for any employer in the (United States, Canada, United Kingdom). At this time, Crisp is unable to sponsor or assume sponsorship of employment visas.
Background Verification
In accordance with company policy, Crisp conducts background checks that may include verification of identity, education, and criminal history. Any falsification or misrepresentation in an application will result in disqualification from consideration.
Apply To This Job