Vice President (VP) of Marketing

A LITTLE BIT ABOUT BoldrBoldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.We are a global team, united by our desire to connect diverse people with common values for Boldr impact. We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.LET’S START WITH OUR VALUESMeaningful connections start with AUTHENTICITYWe do our best work by being CURIOUSWe grow by remaining DYNAMICOur success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE At the heart of great partnerships, we’ll always find EMPATHYWHAT IS YOUR ROLEAs the Vice President, Marketing you will define how the market understands Boldr and build a marketing function that translates that positioning into a repeatable, scalable pipeline engine.This role sits on the Senior Leadership Team (SLT) and operates as both a strategic and execution leader. You will shape Boldr’s category, establish a clear and differentiated point of view, and activate that narrative through modern go-to-market motions.You are building and elevating the function, not inheriting a fully mature marketing organization.You will be responsible for:Defining Boldr’s market category and sharpening our positioning as a modern CX solutions partnerTranslating that positioning into pipeline-generating GTM strategiesEstablishing a clear point of view on customer experience, including the intersection of AI-enabled and human-powered deliveryActivating Boldr’s presence through partnerships, ecosystem engagement, and curated, high-trust customer interactionsBuilding and leading a global marketing function that supports Boldr’s next phase of growthThis role goes beyond traditional marketing leadership and is focused on defining category, shaping market perception, and driving pipeline as a core growth lever.WHAT WILL YOU DOCategory, Positioning, and Market NarrativeDefine and own Boldr’s category and market narrativeLead the evolution of Boldr from traditional outsourcing provider to modern CX solutions partnerDevelop clear, differentiated messaging that resonates with CX and operations leadersEnsure consistency in how Boldr is represented across all market touchpointsPipeline and Go-To-Market LeadershipBuild a repeatable, scalable pipeline engine aligned to revenue goalsTranslate positioning into GTM strategies that drive qualified pipeline and accelerate dealsPartner closely with Sales, Customer Success, and RevOps to ensure alignment between marketing activity and revenue outcomesOwn marketing’s contribution to pipeline, not just activityEcosystem, Partnerships, and High-Trust EngagementEstablish Boldr’s presence within key CX ecosystems, particularly across SaaS and eCommerce communitiesPartner closely with internal leaders to leverage and expand existing ecosystem relationships and partnershipsTranslate partnerships and relationships into structured, repeatable GTM motions that drive pipelineDesign and execute curated, high-impact engagements such as executive dinners, roundtables, and community-led experiencesBuild relationships that create trust and convert into pipelineThis is not traditional event or field marketing. Success is defined by the ability to turn ecosystem relationships into meaningful engagement and pipeline.Campaigns, Content, and Thought LeadershipBuild a campaign engine that translates insights and expertise into scalable demandDevelop thought leadership that reflects Boldr’s perspective on CX, AI-enabled service delivery, and modern outsourcingEnsure all content reinforces positioning and supports pipeline generationMarketing Systems, Data, and Operating CadencePartner with RevOps to establish clear visibility into marketing’s impact on pipeline and revenueOptimize and leverage HubSpot to support scalable marketing execution and reportingBuild operating rhythms for planning, execution, and measurementPrioritize high-impact initiatives over channel-level optimizationCross-Functional LeadershipPartner with Talent Acquisition to translate market positioning into narratives that support hiring in key marketsCollaborate with Customer Success, CX, Product, and Impact teams to ensure alignment between offering, delivery, and market positioningServe as a voice of the market at the leadership levelTeam Leadership and BuildLead and develop a global marketing teamDesign the team structure over time as the function scales, including leveraging global talentBuild a culture of accountability, speed, and high standardsCommunicate clearly and influence at the executive levelOperate with ownership, urgency, and accountability