Vice President of Marketing / Chief Marketing Officer (Remote)

About the position As VP of Marketing/CMO, you will drive scalable growth, market positioning, and TAM expansion through new GTM opportunities. Reporting to the CRO, you will align marketing strategy with business goals, ensure execution accountability, and optimize marketing operations. Your focus will be on leveraging data and intelligence to inform campaigns, measurement, and overall strategy. This will involve using data and intelligence to inform and action all aspects of your marketing strategy, from campaign planning to measurement across these key functions: Demand Generation and Marketing Operations, Corporate Marketing, Product Marketing, and PR and Marcom. Responsibilities • Define new strategies on demand generation, branding, thought leadership, and related metrics on how to create a measurable results driven marketing approach. • Scale the demand generation strategy to accelerate qualified MQL's (marketing qualified leads) to SQLs and increase engagement for website intelligence, funnel targeting and ROI. • Utilize demand generation systems - Salesforce CRM, Marketo Marketing Automation System and Analytics, Attribution Models and Demand Generation Tools. • Execute the web marketing (SEO, SEM) strategy with the website refresh + direct marketing (e.g. targeting advertising - retargeting, re-marketing, email campaigns). • Work closely with content syndication channels to cast a wider net to drive Bidgely lead generation / demand generation. • Execute the corporate strategy on all fronts including events driven acquisition marketing, building corporate communications with high touch events & key trade shows. • Develop and implement a cohesive marketing plan to increase brand awareness. • Oversee and manage customer advisory councils / executive forums for building a strong panel of industry experts, influencers and executives. • Work with Regulatory Affairs team to develop industry groups and marketing strategy to support their efforts. • Oversee launch of new products into successful initial awareness. • Manage blogs and social media presence. • Execute the PR and marcom strategy working with the established PR agency. Requirements • Minimum 10-15+ years' experience in enterprise marketing as a full stack marketer. • Proven track record of success in senior marketing roles - preferably as head of marketing. • Experience in producing or managing production of content for various marketing purposes on various channels. • Extensive experience in leveraging myriad of data sources to inform marketing decisions. • Experience in converting marketing data into intelligence and action with data analysis tools. • Confident, driven and dynamic leader. • Strong project management skills. • Strong problem-solving ability, including metrics-driven thinking. • Excellent verbal and written communications skills. • Experience working with international sales teams. Nice-to-haves • Knowledge of energy industry is a plus. Benefits • Medical, Dental and Vision Insurance coverage from day one. • HSA, FSA and DCFSA plans. • 401(k) Plan. • Flexible Paid Time Off. • Annual wellness stipend. • Annual professional development stipend. • Paid Parental Leave. • Bereavement leave. • Mental Health and wellness resources for your whole family. Apply tot his job