Vice President of Marketing

Requirements • Proven experience as a senior Marketing leader across multiple functions (developer relations, enterprise, brand, growth), • 15+ years of senior level experience developing and achieving successful marketing strategies for both 1) Product-led growth and 2) Enterprise SaaS/B2B software or software-related company driving Enterprise Go-to-Market motions, • A relevant degree in Marketing/Business/Engineering/CS, • A deep understanding of the changing market dynamics in the AI industry is an advantage, • Proven track record of successfully launching and directing marketing efforts supporting cutting edge products, and developing effective marketing strategies and business plans, • Familiarity with partner ecosystems, and enabling partner channels to deploy at scale (GSIs, consultancies, SaaS leaders, hyperscalers), • Demonstrated experience building, guiding and inspiring a team as a servant leader, • International/global experience and familiarity is preferred What the job involves • The Marketing organization is pivotal to the growth and success of Cohere - positioning and communicating Cohere’s unique offerings to a unique field of developers, enterprise AI & tech leadership, C-Suite executives, ML researchers, consultants, bankers, partners driving technology & workflow change within enterprises (SIs, cloud providers, SaaS providers), policymakers, and public-sector influencers, • The VP Marketing will proactively set direction for Cohere in the marketplace, leading our positioning with the broad range of audiences listed above, driving product marketing, partner activation & enablement, developer relations, brand, social, digital, LLM University, certification/training programs and more, • This is a once-in-a-lifetime opportunity to establish and scale a generational company in a most transformational time and sector, • Lead our Marketing organization and collaborate closely with cross-functional teams (i.e. Product, Revenue / Sales, Machine Learning, Engineering) to ensure alignment on both 1) Enterprise & 2) Product-led growth Go-to-Market efforts & strategy, • Develop, direct, and evaluate effective marketing programs using market research, product marketing, competitive intelligence, marketing communications, and public/policy relations, • Develop a measurement strategy, objectives, KPIs, forecasting, benchmarks, and dashboards to measure the effectiveness of marketing programs, ensuring continuous improvement and optimization, • Drive the company's brand strategy, including brand positioning, messaging, and identity to build a strong presence in the market, • Align global marketing strategy to develop and implement campaigns that drive growth with enterprise customer target segments and partners (i.e. cloud service providers, GSIs and management consulting firms), • Collaborate with our growing list of enterprise partners and customers to raise awareness and drive market adoption, • Expand our leading education capability (LLMU) that enables developers and partners to deploy Cohere’s technology within their organizations, positions Cohere as the premier LLM provider to work with, and enables exponential growth through partners, • Build and cultivate relationships with industry influencers, media partners, and stakeholders, • Stay informed about industry trends, competitive landscape, and emerging marketing technologies, proactively providing input into strategy, product and technical decisions Apply tot his job