Vice President of Growth - Performance Marketing

Vice President of Growth - Performance Marketing (Full-Time, Remote) About the Company We’re CatchCo, makers of Mystery Tackle Box — the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get outside with products sold at Walmart, Dick’s Sporting Goods, Amazon, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you believe in getting people outdoors and doing work that matters, you’ll fit right in. Position Overview CatchCo is hiring a Vice President of Growth (Performance Marketing) to own end-to-end profitable customer acquisition across paid media, creative performance, on-site conversion, marketing data/measurement, and lifecycle/email. This role has meaningful autonomy and accountability: you’ll build a repeatable growth system grounded in unit economics and incremental profit—not platform-reported metrics.ments through sales and marketing levers. Core Responsibilities • Growth P&L ownership — Own performance marketing end-to-end (ad site value), including budget allocation across media, people, and tools; make tradeoffs that protect profitability and payback. • Channel leadership — Lead strategy and execution across key acquisition channels (paid social, search, affiliates, and other performance channels where it makes sense), with clear accountability for results. • Measurement & data integrity — Build a single source of truth for acquisition and customer value (UTM taxonomy, event tracking, GA4/server-side instrumentation, warehouse integration such as BigQuery or equivalent) and make channel economics fully auditable. • Attribution & incrementality — Implement attribution rigor and incrementality testing (holdouts, geo/cohort tests, or equivalent) so decisions reflect incremental lift and profit—not vanity ROAS. • Experimentation engine — Establish a disciplined testing system (hypothesis sizing test analysis scale) across creative audiences, bidding, landing experience, and lifecycle/email. • Creative performance system — Build repeatable creative ops and a creative-to-scale process that increases the rate of scalable winners and reduces cycle time. • Funnel conversion improvements — Drive conversion-rate improvements through site and landing-page testing, working tightly with ecom/product stakeholders. • Lifecycle & retention levers — Own/lead email and lifecycle strategy (onboarding, reactivation, subscription and retention campaigns) and partner cross-functionally to improve repeat purchase and LTV. • Team & partner buildout — Recruit, onboard, and lead a high-output team (FT + contractors/agencies/freelancers as needed), with clear success metrics and operating cadence. • Operating rhythms & communication — Create clear weekly/monthly rhythms and concise written updates that keep Finance, Data, Ops, and leadership aligned and moving fast. What Makes You the Right Fit • You’re a hands-on performance marketer who can run campaigns yourself early, then build systems so the team doesn’t depend on you forever. • You know how to scale acquisition without lying to yourself—incrementality, unit economics, and clean measurement are non-negotiable. • You’ve built (or owned) rigorous tracking and analytics workflows and can explain the “why” behind every number. • You run tight experimentation loops and turn results into repeatable playbooks—not one-off wins. • You have strong creative judgment and know how to operationalize creative testing to produce scalable winners. • You’re comfortable making hard calls with a P&L mindset: scale, pause, reallocate—whatever protects profit. • You communicate crisply, align cross-functional partners, and operate well in a lean, remote-friendly environment. • You’re technically fluent (GA4, server-side tracking, data warehouses like BigQuery or equivalent, basic SQL, and ad-platform tooling/APIs). Requirements • 10+ years in performance marketing or growth with ownership of profitable customer acquisition. • Prior ownership of a growth or acquisition P&L. • Experience across paid social, paid search, affiliates, and other scalable performance channels. • Strong measurement and analytics experience (UTMs, GA4/server-side tracking, data warehouse integration). • Experience driving CRO through site and landing-page experimentation. • Experience building and leading high-output teams and external partners. • Bonus: experience working in fishing or outdoors markets, and experience marketing consumer subscriptions. 7v30FDYTjZ Apply tot his job