Vice President Marketing (AI Native GTM)

A Hill Road CoLab client is looking for an AI-native, GTM leader to lead the Marketing function at a B2B SaaS company. This person should think like an operator, experiment like a product leader, and treat AI as a force-multiplier. The position is remote, but being located in the New York or Tri-State area is preferred for regular meetings with leadership. About the Company We are a private-equity backed B2B SaaS company in active turnaround. The mandate is clear: rebuild growth, modernize go-to-market, and embed AI deeply into how we acquire, convert, and retain customers. We are not looking for incremental optimization. We are building an AI-first marketing engine that compounds speed, insight, and efficiency while remaining tightly tied to revenue and capital discipline. Role Overview As VP of Marketing, you will own end-to-end pipeline creation and GTM execution, with a primary focus on new customer acquisition and revenue impact. You will assess what exists, tear down what’s obsolete, and build a modern, AI-enabled B2B marketing system that delivers near-term pipeline while establishing long-term differentiation. This role is hands-on by design. You will work directly with the CEO, Sales, and Product to turn AI-driven product capability into clear positioning, faster execution, and measurable revenue outcomes. Key Responsibilities Revenue & Pipeline Ownership • Own pipeline creation targets tied directly to bookings and ARR. • Design and operate a full-funnel, revenue-grade demand engine (inbound, outbound enablement, product-led motions, paid, partners). • Build rigorous attribution, forecasting, and funnel diagnostics. No vanity metrics. • Constantly optimize CAC, payback, and conversion velocity. AI-Native Go-to-Market • Translate AI capabilities into clear, buyer-relevant value propositions (economic buyer, technical buyer, and user). • Own messaging architecture, ICP definitions, segmentation, and narrative clarity. • Partner tightly with Product to launch, iterate, and reposition offerings at speed. AI- Driven Marketing Systems • Actively deploy AI across: targeting & ICP refinement, personalization at scale, content generation & testing, funnel and pipeline diagnostics. • Build repeatable AI workflows, not one-off tools. Execution & Team Leadership • Build and lead a lean, high-output marketing team. • Comfortable being hands-on where leverage is highest. • Operate across a distributed, global team with clear cadence and accountability. • Build dashboards and operating rhythms that keep Marketing, Sales, and Leadership tightly aligned. Turnaround & Ownership Mentality • Operate like an owner: capital-efficient, decisive, and results-driven. • Comfortable making hard resets—process, people, and priorities. • Bias toward speed, learning, and outcomes over perfection. Ideal Candidate Profile Experience • 10–15 years of B2B marketing experience with direct pipeline ownership. • Proven success driving new customer acquisition in B2B SaaS. • Experience in turnarounds, scale-ups, or PE-backed environments strongly preferred. • Experience working with globally distributed teams is a plus. AI & Systems Orientation • Hands-on experience applying AI in marketing today, not just talking about it. • Thinks in systems, workflows, and feedback loops, not campaigns. • Comfortable experimenting rapidly, killing what doesn’t work, and doubling down on what does. Skills & Capabilities • Deep expertise in demand generation, revenue analytics, and GTM execution. • Hands on experience with Gemini, Claude, ChatGPT, 6sense, Clay, Jasper etc. • Experience with Vibe coding and other AI-first marketing experiment tools • Strong strategic judgment paired with tactical fluency. • Fluent with modern martech stacks (CRM, automation, analytics, intent, experimentation tools). Leadership Traits • Ownership mentality: accountable, direct, outcome-oriented. • High agency: figures things out without waiting for permission. • Comfortable with ambiguity, pressure, and rapid change. • Collaborative but decisive; low-ego, high-standards. Why This Role • Real mandate, real authority in a company undergoing true transformation • Direct access to CEO and board-level visibility • Opportunity to build one of the most AI-forward GTM engines in mid-market B2B SaaS. • Material impact on revenue, valuation, and strategic direction. The anticipated base salary range for this role is $140,000–$180,000, with variable compensation tied to performance. In addition, this role is eligible for meaningful equity participation (approximately 1–5%), reflecting the company’s focus on long-term value creation. Apply tot his job