SVP, eCommerce - Beauty/Wellness - US (remote)
Scale Up Search are working closely with a mission-driven consumer brand who are redefining standards in the clean, plant-based wellness category. Known for nature-rooted formulas and a strong commitment to purity, efficacy, and connection, our client has earned deep consumer loyalty and widespread category recognition. As the brand enters its next chapter of accelerated growth, it is expanding leadership across DTC, retail, and marketplaces while strengthening its position as the trusted name in clean intimacy and wellness. Role Overview The SVP, eCommerce will serve as the senior leader responsible for driving the next stage of profitable, digital-led growth. This executive will own the vision and roadmap for an integrated eCommerce ecosystem - spanning DTC, Amazon, retail.com, and emerging digital channels -while aligning brand, performance marketing, and customer experience into a unified approach that maximizes revenue, margin, and customer lifetime value. This is a highly strategic and hands-on operator who brings equal fluency in brand building and performance optimization. The ideal candidate has a demonstrated track record scaling consumer brands through sophisticated digital strategies, commercial rigor, and cross-functional leadership. They thrive at the intersection of creativity and analytics and are motivated by purpose-driven missions that elevate consumer well-being, presence, and connection. Key Responsibilities • Lead Digital Revenue Growth Across All eCommerce Channels • Own topline and profitability targets across DTC, Amazon, retail.com partners, and emerging digital channels. • Strengthen Brand Positioning & Digital Storytelling • Accelerate and Scale DTC Growth • Expand Amazon & Marketplace Performance • Build & Lead High-Performing Cross-Functional Teams Experience & Qualifications • 10+ years leading eCommerce and digital growth for high-performing wellness/beauty brands • Proven success scaling DTC businesses with measurable increases in CAC efficiency, retention, and LTV. • Demonstrated ability to grow and optimize Amazon and marketplace channels. • Deep expertise in digital performance marketing, attribution, segmentation, and channel economics. • Strong financial acumen, including P&L ownership and margin improvement experience. • Exceptional leadership skills with the ability to inspire, align, and develop diverse teams. • Passion for clean, sustainable, mission-driven consumer brands.