Strategy Manager (Influencer Marketing)
About The Shelf The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant. Everyone claims to be data-backed. We prove it: Our top-funnel campaigns outperformed a client's lower-funnel agency campaigns by 5x in conversions 📺 TikTok verified that our campaigns perform 500x above their ad benchmarks in watch time 🥈 One of our TikTok ads ranked #2 globally for an entire month But what really sets us apart? Our people-first culture. We actively discourage burnout, uphold a true 40-hour workweek, and invest deeply in our team's wellbeing and growth. 100% covered healthcare Flexible PTO Company holidays that actually get honored In-person off-sites in Atlanta to foster real connection About the role • We're hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You'll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts. What you'll do Market Intelligence Support • Research platforms, brands, and verticals • Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives • Identify algorithm-centric cultural trends shaping content and influencer strategy Strategy Support • Build data-rich decks for pitches and campaigns • Translate data into compelling narratives • Source high-quality, relevant creators within the social landscape • Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking • Align creator ecosystems and platform behaviors with campaign goals • Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way • Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time 🤖 AI & Content Intelligence • Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables • Support initiatives around trendspotting and creator discovery using AI Cross-Functional Collaboration Work closely with multiple teams to deliver strategic impact across the business: • Creative: Support ongoing client renewals with trend and creator insight • New Business: Contribute to RFPs with standout strategy and creator POVs • Marketing: Provide strategic input and support for agency webinars and thought leadership content Product: Partner with internal stakeholders on evolving agency tech and UI needs Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published Qualifications 6-8 years experience in strategy, insights, consumer research, influencer marketing, or similar A strong writer and storyteller who brings clarity to complexity Curious, proactive, and scrappy-you love turning noise into signal Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT Strong with Google Slides or PowerPoint 🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience Bonus: Experience at a startup, creative agency, or marketing-tech company Major Bonus: Strong visual design skills Why You'll Love It Here We're building something meaningful and sustainable-without burning people out. We care about impact, balance, and raising the bar in our industry. Apply tot his job