Strategy Director, E-Commerce
POSITION SUMMARY:
We’re seeking an eCommerce Strategy Director to elevate content performance and drive digital shelf success for a major CPG client. In this role you’ll be serving as a dedicated strategic partner to drive their brand’s digital performance. In the future, this role may transition to a shared bench of eCommerce strategy expertise, supporting multiple clients. Your deep expertise in SEO, content performance, and retailer strategies will aide in translating complex business challenges into tailored, scalable eCommerce solutions that drive conversion, brand affinity, and market leadership.
This leader will bring the right mix of strategic thinking, platform expertise, and content fluency to guide how our client shows up across key retailers like Amazon, Walmart, and Target—and how we as an agency can scale our strategic offerings
This is a remote role with preference to candidates in Chicago or Toronto.
JOB RESPONSIBILITIES:
Client Partnership & Strategic Leadership
Serve as a strategic partner to client teams—turning business goals into actionable eCommerce content strategies
Lead digital shelf and SEO-driven content strategy across key retailers and DTC platforms
Build frameworks that define what “best-in-class” looks like across PDPs and brand storefronts
Translate data and insights into performance-boosting content strategies and roadmaps
Lead client presentations and work sessions to align on strategy and measure progress
Content & Platform Expertise
Guide copy and creative teams with content best practices across Amazon, Walmart, Target, and other retailers
Audit content regularly to identify opportunities for optimization or syndication
Recommend content variations and enhancements tailored to platform algorithms, requirements, capabilities and shopper behavior
Stay ahead of algorithm changes, retailer updates, and eCommerce trends
Performance & Optimization
Partner with insights teams to analyze content health, SEO performance, and retail KPIs
Make data-backed recommendations to continuously improve content effectiveness
Collaborate with analytics to connect e-commerce results to broader marketing impact/full funnel effectiveness
Support tool evaluation, both internal and external client tools (Helium 10, Jungle Scout, Salsify, Profitero, Stackline, etc.) to improve performance visibility and tracking
Internal Growth & Practice Building
Support the development of reusable tools, templates, and best practices
Responsibility to contribute to business impact and client revenue growth
Share thought leadership internally and contribute to client RFPs or case studies
Help elevate overall eComm IQ across internal teams through informal mentoring and knowledge sharing
QUALIFICATIONS:
5–8 years of eCommerce experience in content strategy, digital shelf optimization, or performance marketing
Deep knowledge of major retailer platforms (Amazon, Walmart, Target, etc.), SEO, PDP strategy, and content syndication tools
Experience with platforms like Helium 10, Walmart Connect, Amazon Ads / Vendor Central, Profitero, Stackline, Salsify, Vizit, or similar
Experience translating insights into action—from audits to optimization roadmaps
Strong communicator and presenter who can simplify the complex and align stakeholders
Highly collaborative and proactive, with experience partnering across creative, copy, insights, and client service teams
Understanding of retailer and google algorithms
Expertise in industry best practices and a proactive approach to incorporating new techniques and tools into content strategies
Experience developing omnichannel comms plans that include ecommerce and retail conversion
Strong understanding of major retail media platforms - Amazon and Walmart
Off-line shopper marketing strategy experience in the CPG category
Occasional travel either locally, nationally, and/or internationally may be required.
PHYSICAL ASPECTS/WORK ENVIRONMENT:
Regularly required to stand; walk; sit and talk, hear and see.
Regularly/Occasionally lift and/or move up to 10 pounds.
* Reasonable accommodations may be made to enable individuals to perform the essential functions.
Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
This is a remote position in the US. We are open to candidates in various states, with the exception of those residing in the following: AK, DC, DE, ME, NH, NM, OK, HI, MS, MT, NV, NE, ND, SD, UT, VT, WY, WA, WV
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,000 - $150,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate’s location, experience, and other job-related factors
Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.
#LI-SM1
We’re seeking an eCommerce Strategy Director to elevate content performance and drive digital shelf success for a major CPG client. In this role you’ll be serving as a dedicated strategic partner to drive their brand’s digital performance. In the future, this role may transition to a shared bench of eCommerce strategy expertise, supporting multiple clients. Your deep expertise in SEO, content performance, and retailer strategies will aide in translating complex business challenges into tailored, scalable eCommerce solutions that drive conversion, brand affinity, and market leadership.
This leader will bring the right mix of strategic thinking, platform expertise, and content fluency to guide how our client shows up across key retailers like Amazon, Walmart, and Target—and how we as an agency can scale our strategic offerings
This is a remote role with preference to candidates in Chicago or Toronto.
JOB RESPONSIBILITIES:
Client Partnership & Strategic Leadership
Serve as a strategic partner to client teams—turning business goals into actionable eCommerce content strategies
Lead digital shelf and SEO-driven content strategy across key retailers and DTC platforms
Build frameworks that define what “best-in-class” looks like across PDPs and brand storefronts
Translate data and insights into performance-boosting content strategies and roadmaps
Lead client presentations and work sessions to align on strategy and measure progress
Content & Platform Expertise
Guide copy and creative teams with content best practices across Amazon, Walmart, Target, and other retailers
Audit content regularly to identify opportunities for optimization or syndication
Recommend content variations and enhancements tailored to platform algorithms, requirements, capabilities and shopper behavior
Stay ahead of algorithm changes, retailer updates, and eCommerce trends
Performance & Optimization
Partner with insights teams to analyze content health, SEO performance, and retail KPIs
Make data-backed recommendations to continuously improve content effectiveness
Collaborate with analytics to connect e-commerce results to broader marketing impact/full funnel effectiveness
Support tool evaluation, both internal and external client tools (Helium 10, Jungle Scout, Salsify, Profitero, Stackline, etc.) to improve performance visibility and tracking
Internal Growth & Practice Building
Support the development of reusable tools, templates, and best practices
Responsibility to contribute to business impact and client revenue growth
Share thought leadership internally and contribute to client RFPs or case studies
Help elevate overall eComm IQ across internal teams through informal mentoring and knowledge sharing
QUALIFICATIONS:
5–8 years of eCommerce experience in content strategy, digital shelf optimization, or performance marketing
Deep knowledge of major retailer platforms (Amazon, Walmart, Target, etc.), SEO, PDP strategy, and content syndication tools
Experience with platforms like Helium 10, Walmart Connect, Amazon Ads / Vendor Central, Profitero, Stackline, Salsify, Vizit, or similar
Experience translating insights into action—from audits to optimization roadmaps
Strong communicator and presenter who can simplify the complex and align stakeholders
Highly collaborative and proactive, with experience partnering across creative, copy, insights, and client service teams
Understanding of retailer and google algorithms
Expertise in industry best practices and a proactive approach to incorporating new techniques and tools into content strategies
Experience developing omnichannel comms plans that include ecommerce and retail conversion
Strong understanding of major retail media platforms - Amazon and Walmart
Off-line shopper marketing strategy experience in the CPG category
Occasional travel either locally, nationally, and/or internationally may be required.
PHYSICAL ASPECTS/WORK ENVIRONMENT:
Regularly required to stand; walk; sit and talk, hear and see.
Regularly/Occasionally lift and/or move up to 10 pounds.
* Reasonable accommodations may be made to enable individuals to perform the essential functions.
Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
This is a remote position in the US. We are open to candidates in various states, with the exception of those residing in the following: AK, DC, DE, ME, NH, NM, OK, HI, MS, MT, NV, NE, ND, SD, UT, VT, WY, WA, WV
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,000 - $150,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate’s location, experience, and other job-related factors
Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.
#LI-SM1