Strategic Growth Initiatives Program Manager - US Consumer Channel
About the position
Responsibilities
• Compile and evaluate market and customer intelligence insights to develop program briefs for campaign playbooks and assets.
• Create business cases with account and business development teams to secure program funding and forecast campaign performance trends.
• Develop partner campaign asset kits in collaboration with the Marcom team to maximize impact across the channel.
• Project manage targeted, digital-first, omni-channel campaigns including online, in-store, SEO, social media, emails, push notifications, digital display advertising, events, and influencers.
• Define and implement the use of AI and ML tools to enhance partner marketing creative and measurement.
• Work with data science/analytics teams to build tools for measuring ROI and KPIs, and create standardized reporting on partner campaign performance.
• Optimize partner campaigns to improve results and enhance customer experience.
• Identify trends and insights to inform priorities and optimize spend and performance based on insights.
• Evaluate emerging technologies and digital trends for potential adoption.
Requirements
• 5+ years of experience in Marketing strategy with an emphasis on Digital Marketing, Advertising, Product Marketing, and Analytics.
• Knowledge of US Consumer retailers and their in-store, eCommerce platforms and targeted campaign capabilities.
• Strong subject matter expertise in digital marketing including SEO, database, email, SMS, push, social media, influencers, and display advertising campaigns.
• Proven track record of leveraging technology to drive scale, particularly with AI and ML technologies in creative and campaign measurement.
• Adept at identifying target audiences and executing digital-led, omni-channel campaigns that engage and motivate customers.
• Proficient in optimizing user funnels for best-in-class customer experience, understanding customer journeys from digital discovery to in-store experiences.
• Data-driven mindset with stellar analytical skills to transform data into actionable insights.
• Well-versed in web analytics tools such as Adobe Analytics.
Nice-to-haves
• Comfortable with ambiguity and accountable for results without direct control.
• Knowledge of the latest trends and technologies in digital-first, omni-channel campaigns.
• Excellent project management skills, including work prioritization and planning.
Benefits
• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development opportunities
Apply Now
Apply Now
Responsibilities
• Compile and evaluate market and customer intelligence insights to develop program briefs for campaign playbooks and assets.
• Create business cases with account and business development teams to secure program funding and forecast campaign performance trends.
• Develop partner campaign asset kits in collaboration with the Marcom team to maximize impact across the channel.
• Project manage targeted, digital-first, omni-channel campaigns including online, in-store, SEO, social media, emails, push notifications, digital display advertising, events, and influencers.
• Define and implement the use of AI and ML tools to enhance partner marketing creative and measurement.
• Work with data science/analytics teams to build tools for measuring ROI and KPIs, and create standardized reporting on partner campaign performance.
• Optimize partner campaigns to improve results and enhance customer experience.
• Identify trends and insights to inform priorities and optimize spend and performance based on insights.
• Evaluate emerging technologies and digital trends for potential adoption.
Requirements
• 5+ years of experience in Marketing strategy with an emphasis on Digital Marketing, Advertising, Product Marketing, and Analytics.
• Knowledge of US Consumer retailers and their in-store, eCommerce platforms and targeted campaign capabilities.
• Strong subject matter expertise in digital marketing including SEO, database, email, SMS, push, social media, influencers, and display advertising campaigns.
• Proven track record of leveraging technology to drive scale, particularly with AI and ML technologies in creative and campaign measurement.
• Adept at identifying target audiences and executing digital-led, omni-channel campaigns that engage and motivate customers.
• Proficient in optimizing user funnels for best-in-class customer experience, understanding customer journeys from digital discovery to in-store experiences.
• Data-driven mindset with stellar analytical skills to transform data into actionable insights.
• Well-versed in web analytics tools such as Adobe Analytics.
Nice-to-haves
• Comfortable with ambiguity and accountable for results without direct control.
• Knowledge of the latest trends and technologies in digital-first, omni-channel campaigns.
• Excellent project management skills, including work prioritization and planning.
Benefits
• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development opportunities
Apply Now
Apply Now