Starter Brand Strategist Needed for Early-Stage Personal Growth Brand

Hi, I’m looking to work with a junior or emerging brand strategist who is building their portfolio and wants hands-on experience helping shape an early-stage brand. My brand focuses on mindset, boundaries, self-worth, and emotional wellness. I’m in the early foundation phase and want clear direction and strategic clarity to guide content creation, platform growth, and future monetization. This is a starter-friendly project — I’m not expecting a massive or corporate-level strategy. What I am looking for is thoughtfulness, structure, and the ability to turn ideas into something clear and actionable. What I Need Help With Clarifying brand positioning and purpose Defining the target audience Identifying 3–5 brand pillars Refining a core message and brand voice High-level guidance on which platforms to focus on first (and why) Deliverables A simple written brand strategy summary (document or PDF) that includes: Brand positioning Target audience overview Brand pillars Core messaging / tone A basic growth direction outline (not a detailed content calendar) This strategy should be usable across multiple platforms and easy to reference as I begin implementing. Who This Is Best For Junior / emerging brand strategists Freelancers building a portfolio Creatives transitioning into brand strategy Strategists who enjoy early-stage brands and clarity work Budget & Scope Lower-budget, one-time project Clear scope with defined deliverables Opportunity for a testimonial or future work if the collaboration is a good fit When Applying, Please Share A short intro and why this project interests you Any relevant experience (professional or personal projects welcome) How you approach brand strategy at a foundational level One question you’d ask me before getting started I’m looking for someone thoughtful, communicative, and excited to help build a strong foundation — not perfection. Looking forward to connecting. Apply tot his job