Sr. Product Marketing Manager
About us:
Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.What You’ll Be Doing:
At Grow, we are creating a game-changing experience that redefines how providers manage their practice, how clients find therapists, and how care is delivered. We're looking for a Product Marketing Manager to build go-to-market strategies to drive product adoption.
Own and execute email marketing strategies
Create and execute GTM strategy for product launches including positioning, messaging, training, and collateral
Produce and/or collaborate on content to engage target audiences including providers and clients
Develop strategies to increase product visibility and adoption
Work closely with Product, Strategic Partnerships, Design, Growth, and Customer Success teams to ensure awareness and alignment on product features and marketing initiatives
Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and share insights with Product
Salary range: $125,000 - $166,000
You’ll Be a Good Fit If:
3+ years of product marketing experience (startup, marketplace and healthcare experience is also a plus but not required)
Collaborative. You have experience working with PMs, designers, and various cross-functional stakeholders
User Empathy. You relish talking to users, understanding their unique pain points, and using that deep understanding to build messaging and strategies..
Scrappy. You’ll do anything to achieve your goal. You know how to think on the fly and persist through setbacks and roadblocks and to motivate your teammates to do the same.
Team Player. You are collaborative by nature, relish in camaraderie and group wins, and are looked to by colleagues as a steadfast partner and source of encouragement
Highly Motivated. You take ownership of your work.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 11, 2025.Please see the independent bias audit report covering our use of Covey here.Benefits
The chance to drive impact within the mental healthcare landscape from day one
Comprehensive health insurance plans, including dental and vision
Our dedication to mental health guides our culture. Wellness benefits include (but are not limited to):
Flexible working hours and location (remote OR in-office, your choice!)
Flexible Time Off
Company-wide winter break
Mental health mornings (2 hours each week)
Team meditation
Wellness Stipend
In-office lunch and biweekly remote lunch on us!
Continuous learning opportunities
Competitive salary
The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities
#LI-REMOTE
Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
As part of our recruitment process, we use a third-party AI tool (Covey) to assist in the initial screening of resumes and applications. This tool analyzes candidates' qualifications based on the information provided in the application to identify potential matches. Certain features may qualify the tool as an AEDT (automated employment decision tool) under New York City Local Law, and may be considered an AI tool under other applicable state and city laws. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. Final hiring decisions are made by our human recruitment team, and no automated system makes the ultimate decision regarding hiring. We began using Covey Scout for Inbound on January 11, 2025. The independent bias audit report covering our use of Covey here.
By submitting your application, you acknowledge and consent to the use of automated tools in our recruitment process. You also understand that your application may be processed by AI systems as part of the screening and selection process.We are committed to ensuring transparency in our hiring practices. If you have any questions about how our AI tools work, or if you would like to request additional information, please contact [email protected] you require an accommodation due to a disability, or if you have concerns regarding the use of AI in our hiring process, please contact [email protected]. We will be happy to provide assistance or discuss alternative methods for participating in our recruitment process.
Apply Now
Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.What You’ll Be Doing:
At Grow, we are creating a game-changing experience that redefines how providers manage their practice, how clients find therapists, and how care is delivered. We're looking for a Product Marketing Manager to build go-to-market strategies to drive product adoption.
Own and execute email marketing strategies
Create and execute GTM strategy for product launches including positioning, messaging, training, and collateral
Produce and/or collaborate on content to engage target audiences including providers and clients
Develop strategies to increase product visibility and adoption
Work closely with Product, Strategic Partnerships, Design, Growth, and Customer Success teams to ensure awareness and alignment on product features and marketing initiatives
Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and share insights with Product
Salary range: $125,000 - $166,000
You’ll Be a Good Fit If:
3+ years of product marketing experience (startup, marketplace and healthcare experience is also a plus but not required)
Collaborative. You have experience working with PMs, designers, and various cross-functional stakeholders
User Empathy. You relish talking to users, understanding their unique pain points, and using that deep understanding to build messaging and strategies..
Scrappy. You’ll do anything to achieve your goal. You know how to think on the fly and persist through setbacks and roadblocks and to motivate your teammates to do the same.
Team Player. You are collaborative by nature, relish in camaraderie and group wins, and are looked to by colleagues as a steadfast partner and source of encouragement
Highly Motivated. You take ownership of your work.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 11, 2025.Please see the independent bias audit report covering our use of Covey here.Benefits
The chance to drive impact within the mental healthcare landscape from day one
Comprehensive health insurance plans, including dental and vision
Our dedication to mental health guides our culture. Wellness benefits include (but are not limited to):
Flexible working hours and location (remote OR in-office, your choice!)
Flexible Time Off
Company-wide winter break
Mental health mornings (2 hours each week)
Team meditation
Wellness Stipend
In-office lunch and biweekly remote lunch on us!
Continuous learning opportunities
Competitive salary
The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities
#LI-REMOTE
Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
As part of our recruitment process, we use a third-party AI tool (Covey) to assist in the initial screening of resumes and applications. This tool analyzes candidates' qualifications based on the information provided in the application to identify potential matches. Certain features may qualify the tool as an AEDT (automated employment decision tool) under New York City Local Law, and may be considered an AI tool under other applicable state and city laws. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. Final hiring decisions are made by our human recruitment team, and no automated system makes the ultimate decision regarding hiring. We began using Covey Scout for Inbound on January 11, 2025. The independent bias audit report covering our use of Covey here.
By submitting your application, you acknowledge and consent to the use of automated tools in our recruitment process. You also understand that your application may be processed by AI systems as part of the screening and selection process.We are committed to ensuring transparency in our hiring practices. If you have any questions about how our AI tools work, or if you would like to request additional information, please contact [email protected] you require an accommodation due to a disability, or if you have concerns regarding the use of AI in our hiring process, please contact [email protected]. We will be happy to provide assistance or discuss alternative methods for participating in our recruitment process.
Apply Now