Sr. Marketing Manager, SureCare - Remote
Senior Marketing Manager, SureCare - Product Marketing
Travel: ~35% (including international)
Join Hologic's Global Service organization as a Senior Marketing Manager for the SureCare portfolio and help shape a growing, strategic service business that supports customers worldwide. In this role, you will own both upstream and downstream product marketing for SureCare products and services, with a strong emphasis on design for serviceability and service-based offerings. You will lead initiatives from concept and business case, through launch and commercialization, to end-of-life.
You will be the marketing lead on cross-functional teams, representing the customer, the market, and the business, and partnering closely with R&D, Commercial, Service, and regional teams to drive global growth.
Key Responsibilities
Upstream Marketing & Strategy
• Serve as the marketing core team member on cross-functional product development teams for SureCare.
• Lead upstream marketing activities including opportunity assessment, market sizing, and customer/segment needs definition.
• Provide portfolio and roadmap input for SureCare products and services.
• Conduct market research to quantify market size, assess trends, and identify growth opportunities across divisions and geographies.
• Collect and synthesize Voice of Customer (VOC) and KOL insights to define and prioritize product and service requirements, features, and performance criteria.
• Perform in-field customer visits and observations to refine problem statements, validate needs, and assess market attractiveness and prioritization.
• Partner with R&D and Commercial to:
• Translate unmet service needs into clear design inputs and specifications.
• Shape serviceability requirements in product design.
• Support validation plans and activities for new offerings.
• Build and maintain a robust competitive landscape fact base (product, service, pricing, and business model intelligence).
• Lead service-related product lifecycle management strategies, including portfolio optimization and prioritization.
• Collaborate on Unifi Connect development and other digital/service platforms.
• Develop and lead service-related subscription model strategies (positioning, pricing, and value articulation).
• Align internal and external stakeholders around key strategic decisions for SureCare offerings.
Downstream Marketing, Sales Enablement & Commercial Execution
• Develop and execute comprehensive global marketing plans for SureCare products and services, including:
• Clear value propositions and differentiation.
• Messaging frameworks and key claims.
• Customer segmentation, targeting, and positioning.
• Launch objectives, KPIs, and tactical plans.
• Collaborate cross‑functionally to meet milestones and ensure high-quality global launches.
• Develop go‑to‑market strategies including channel strategies, enablement tools, campaigns, and promotional programs.
• Create/refine customer-facing assets: sales collateral, training materials, digital content, and sales tools to drive adoption and retention.
• Lead sales training strategy and execution:
• Develop and deliver training content (presentations, playbooks, e-learning, FAQs).
• Conduct global and regional sales training (live, virtual, and train‑the‑trainer).
• Partner with Sales, Commercial Excellence, and Field Service to assess needs, measure effectiveness, and optimize training.
• Partner with regional and global commercial teams to plan and execute product launches, ensuring readiness across Sales, Field Service, operations, and other customer-facing teams.
• Work with Business Development to evaluate, integrate, position, and commercialize innovative service offerings and solutions.
• Monitor post-launch performance, customer adoption, and feedback; recommend course corrections, enhancements, and growth initiatives.
• Partner with Pricing and Finance to support value-based pricing strategies and promotional tactics.
Lifecycle Management & Cross-Functional Leadership
• Lead and manage strategic planning efforts across Global Services as they relate to SureCare, including growth initiatives and resource prioritization.
• Advise, collaborate, and implement lifecycle management strategies, including end-of-life planning and global rollout strategy.
• Build strong relationships and foster a culture of partnership with Sales, Finance, Supply Chain, Field Service, Technical Support, Operations, Marketing, Legal, Pricing, Business Development, and regional commercial teams.
• Promote a culture of shared urgency to meet business objectives and timelines.
• Act as a key advocate for design for serviceability throughout the product lifecycle.
Knowledge & Skills
Marketing & Commercial Skills
• Deep understanding of upstream and downstream product marketing in a complex B2B environment (ideally healthcare/medtech).
• Strong knowledge of market research methods (qualitative and quantitative), VOC techniques, and segmentation/positioning frameworks.
• Ability to develop compelling value propositions, messaging frameworks, and differentiated positioning.
• Proficiency in developing go-to-market plans, launch strategies, and sales enablement programs.
• Understanding of subscription/service business models, value-based pricing, and commercial strategy.
Analytical & Strategic Skills
• Strong analytical capability to conduct market sizing, opportunity assessments, and competitive analysis.
• Ability to synthesize complex data and customer insights into clear strategies, recommendations, and actionable plans.
• Experience setting KPIs, tracking performance, and making data-driven decisions.
• Strategic thinker able to connect portfolio, roadmap, and lifecycle decisions with business outcomes.
Cross-Functional & Leadership Skills
• Strong cross-functional leadership and influencing skills, able to build alignment across R&D, Commercial, Finance, Operations, Service, and regional teams.
• Skilled in stakeholder management and gaining buy-in for key strategic decisions.
• Comfortable leading in a matrixed, global organization and collaborating across cultures and time zones.
• Excellent project management skills: able to set priorities, manage timelines, and drive execution from concept to launch and beyond.
Communication & Storytelling
• Excellent written and verbal communication skills.
• Proven ability to create executive-ready presentations and tell a clear, compelling story with data and insights.
• Strong training and facilitation skills for sales and service audiences (live and virtual).
Behaviors
• Ownership & Accountability: Operates independently, takes initiative, and drives work forward with minimal direction.
• Customer-Centric Mindset: Naturally represents the voice of the customer and end-user in decisions and trade-offs.
• Adaptability & Agility: Comfortable in a fast-paced environment; able to pivot quickly between strategy and hands-on execution.
• Collaborative Partner: Fosters a culture of partnership, transparency, and shared urgency with cross-functional teams.
• Results-Oriented: Focused on impact, outcomes, and achieving business objectives.
• Curious & Learning-Oriented: Quickly ramps up in new domains, asks the right questions, and builds effective approaches in unfamiliar areas.
• Structured & Organized: Brings structure to complex problems and projects; manages multiple priorities effectively.
Experience
• 7+ years of product and/or service marketing experience (upstream and downstream), preferably in healthcare, medtech, or a similarly complex B2B environment.
• Demonstrated experience leading cross-functional product development or service offering initiatives from concept through launch and lifecycle management.
• Proven track record of:
• Conducting market research and VOC/KOL engagement.
• Translating customer needs into product/service requirements.
• Developing and executing global launch and go-to-market plans.
• Building and delivering sales training and enablement programs.
• Experience working with service-based or subscription offerings, digital/service platforms, or design for serviceability is strongly preferred.
• Experience operating within a global or regional matrixed organization and collaborating across multiple functions.
Education
• Bachelor's degree in Marketing, Business, Engineering, or a related field required.
• MBA or advanced degree strongly preferred.
So why join Hologic?
We are committed to making Hologic the company where top talent comes to grow. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career. We offer a competitive salary and annual bonus scheme, one of our talent partners can discuss this in more detail with you.
If you have the right skills and experience and want to join our team, apply today. We can't wait to hear from you!
The annualized base salary range for this role is $129,600-216,000 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.
Agency and Third-Party Recruiter Notice: Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
#LI-Lb2
Apply tot his job
Apply To this Job
Travel: ~35% (including international)
Join Hologic's Global Service organization as a Senior Marketing Manager for the SureCare portfolio and help shape a growing, strategic service business that supports customers worldwide. In this role, you will own both upstream and downstream product marketing for SureCare products and services, with a strong emphasis on design for serviceability and service-based offerings. You will lead initiatives from concept and business case, through launch and commercialization, to end-of-life.
You will be the marketing lead on cross-functional teams, representing the customer, the market, and the business, and partnering closely with R&D, Commercial, Service, and regional teams to drive global growth.
Key Responsibilities
Upstream Marketing & Strategy
• Serve as the marketing core team member on cross-functional product development teams for SureCare.
• Lead upstream marketing activities including opportunity assessment, market sizing, and customer/segment needs definition.
• Provide portfolio and roadmap input for SureCare products and services.
• Conduct market research to quantify market size, assess trends, and identify growth opportunities across divisions and geographies.
• Collect and synthesize Voice of Customer (VOC) and KOL insights to define and prioritize product and service requirements, features, and performance criteria.
• Perform in-field customer visits and observations to refine problem statements, validate needs, and assess market attractiveness and prioritization.
• Partner with R&D and Commercial to:
• Translate unmet service needs into clear design inputs and specifications.
• Shape serviceability requirements in product design.
• Support validation plans and activities for new offerings.
• Build and maintain a robust competitive landscape fact base (product, service, pricing, and business model intelligence).
• Lead service-related product lifecycle management strategies, including portfolio optimization and prioritization.
• Collaborate on Unifi Connect development and other digital/service platforms.
• Develop and lead service-related subscription model strategies (positioning, pricing, and value articulation).
• Align internal and external stakeholders around key strategic decisions for SureCare offerings.
Downstream Marketing, Sales Enablement & Commercial Execution
• Develop and execute comprehensive global marketing plans for SureCare products and services, including:
• Clear value propositions and differentiation.
• Messaging frameworks and key claims.
• Customer segmentation, targeting, and positioning.
• Launch objectives, KPIs, and tactical plans.
• Collaborate cross‑functionally to meet milestones and ensure high-quality global launches.
• Develop go‑to‑market strategies including channel strategies, enablement tools, campaigns, and promotional programs.
• Create/refine customer-facing assets: sales collateral, training materials, digital content, and sales tools to drive adoption and retention.
• Lead sales training strategy and execution:
• Develop and deliver training content (presentations, playbooks, e-learning, FAQs).
• Conduct global and regional sales training (live, virtual, and train‑the‑trainer).
• Partner with Sales, Commercial Excellence, and Field Service to assess needs, measure effectiveness, and optimize training.
• Partner with regional and global commercial teams to plan and execute product launches, ensuring readiness across Sales, Field Service, operations, and other customer-facing teams.
• Work with Business Development to evaluate, integrate, position, and commercialize innovative service offerings and solutions.
• Monitor post-launch performance, customer adoption, and feedback; recommend course corrections, enhancements, and growth initiatives.
• Partner with Pricing and Finance to support value-based pricing strategies and promotional tactics.
Lifecycle Management & Cross-Functional Leadership
• Lead and manage strategic planning efforts across Global Services as they relate to SureCare, including growth initiatives and resource prioritization.
• Advise, collaborate, and implement lifecycle management strategies, including end-of-life planning and global rollout strategy.
• Build strong relationships and foster a culture of partnership with Sales, Finance, Supply Chain, Field Service, Technical Support, Operations, Marketing, Legal, Pricing, Business Development, and regional commercial teams.
• Promote a culture of shared urgency to meet business objectives and timelines.
• Act as a key advocate for design for serviceability throughout the product lifecycle.
Knowledge & Skills
Marketing & Commercial Skills
• Deep understanding of upstream and downstream product marketing in a complex B2B environment (ideally healthcare/medtech).
• Strong knowledge of market research methods (qualitative and quantitative), VOC techniques, and segmentation/positioning frameworks.
• Ability to develop compelling value propositions, messaging frameworks, and differentiated positioning.
• Proficiency in developing go-to-market plans, launch strategies, and sales enablement programs.
• Understanding of subscription/service business models, value-based pricing, and commercial strategy.
Analytical & Strategic Skills
• Strong analytical capability to conduct market sizing, opportunity assessments, and competitive analysis.
• Ability to synthesize complex data and customer insights into clear strategies, recommendations, and actionable plans.
• Experience setting KPIs, tracking performance, and making data-driven decisions.
• Strategic thinker able to connect portfolio, roadmap, and lifecycle decisions with business outcomes.
Cross-Functional & Leadership Skills
• Strong cross-functional leadership and influencing skills, able to build alignment across R&D, Commercial, Finance, Operations, Service, and regional teams.
• Skilled in stakeholder management and gaining buy-in for key strategic decisions.
• Comfortable leading in a matrixed, global organization and collaborating across cultures and time zones.
• Excellent project management skills: able to set priorities, manage timelines, and drive execution from concept to launch and beyond.
Communication & Storytelling
• Excellent written and verbal communication skills.
• Proven ability to create executive-ready presentations and tell a clear, compelling story with data and insights.
• Strong training and facilitation skills for sales and service audiences (live and virtual).
Behaviors
• Ownership & Accountability: Operates independently, takes initiative, and drives work forward with minimal direction.
• Customer-Centric Mindset: Naturally represents the voice of the customer and end-user in decisions and trade-offs.
• Adaptability & Agility: Comfortable in a fast-paced environment; able to pivot quickly between strategy and hands-on execution.
• Collaborative Partner: Fosters a culture of partnership, transparency, and shared urgency with cross-functional teams.
• Results-Oriented: Focused on impact, outcomes, and achieving business objectives.
• Curious & Learning-Oriented: Quickly ramps up in new domains, asks the right questions, and builds effective approaches in unfamiliar areas.
• Structured & Organized: Brings structure to complex problems and projects; manages multiple priorities effectively.
Experience
• 7+ years of product and/or service marketing experience (upstream and downstream), preferably in healthcare, medtech, or a similarly complex B2B environment.
• Demonstrated experience leading cross-functional product development or service offering initiatives from concept through launch and lifecycle management.
• Proven track record of:
• Conducting market research and VOC/KOL engagement.
• Translating customer needs into product/service requirements.
• Developing and executing global launch and go-to-market plans.
• Building and delivering sales training and enablement programs.
• Experience working with service-based or subscription offerings, digital/service platforms, or design for serviceability is strongly preferred.
• Experience operating within a global or regional matrixed organization and collaborating across multiple functions.
Education
• Bachelor's degree in Marketing, Business, Engineering, or a related field required.
• MBA or advanced degree strongly preferred.
So why join Hologic?
We are committed to making Hologic the company where top talent comes to grow. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career. We offer a competitive salary and annual bonus scheme, one of our talent partners can discuss this in more detail with you.
If you have the right skills and experience and want to join our team, apply today. We can't wait to hear from you!
The annualized base salary range for this role is $129,600-216,000 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.
Agency and Third-Party Recruiter Notice: Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
#LI-Lb2
Apply tot his job
Apply To this Job