Sr. Manager, Journey Orchestration & Advanced Email Capabilities - Fidelity Institutional and Asset Management Marketing
About the position Are you passionate about building and delivering the best digital channel experience? Do data-informed decisions fuel the strategies you develop? Join the Marketing Automation & Lead Management team to build and automate journeys using real-time personalization that provide relevant and timely content to our audiences. Blend your email expertise with a test and learn approach to drive engagement and deliver optimized experiences to our clients. Responsibilities • Apply journey orchestration platforms and technologies (CDP, Salesforce Marketing Cloud, analytics) to build and automate journeys and event-based triggers, segmentation and real-time personalization. • Deep understanding of marketing automation and multichannel lead generation strategies, and expertise in building omnichannel journey workflows. • Experience working in Salesforce Marketing Cloud, or similar marketing automation tool and with Salesforce CRM. • Collaborate with key partners across marketing in journey orchestration planning. • Identify and advocate for advancements in automation capabilities to drive productivity and client satisfaction. • Understand data sources to integrate with systems ensuring a unified view of customer interactions. • Understand and demonstrate the latest capabilities in marketing automation, marketing journey builder, and the connection between digital marketing and lead cultivating. • Maintain an open and collaborative test and learn approach across marketing channels with an emphasis on optimizing content, tactics, and channel mix to improve business outcomes. • Maintain oversight of all journeys to ensure they are operational and performing as expected. • Document and optimize data flow through systems, guiding the integrations between SFMC and CRM systems. • Partner with marketing effectiveness, marketing analytics and sales support teams to establish shared marketing-sales performance reporting. • Integrity and purpose with a strong sense of accountability owning successes and failures. • Exceptional organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging collaborators and senior resources. Requirements • Experience in journey orchestration platforms and technologies. • Deep understanding of marketing automation and multichannel lead generation strategies. • Expertise in building omnichannel journey workflows. • Experience with Salesforce Marketing Cloud or similar marketing automation tools. • Ability to collaborate with key partners across marketing. • Strong understanding of data sources and integration with systems. • Ability to maintain oversight of marketing journeys. Benefits • Comprehensive health care coverage and emotional well-being support. • Market-leading retirement. • Generous paid time off and parental leave. • Charitable giving employee match program. • Educational assistance including student loan repayment and tuition reimbursement. • Learning resources to develop your career. Apply tot his job