Sr. Field Marketing Event Manager
About this Role
At Ashby, we believe events are more than just gatherings - they're powerful moments to connect, inspire, and build community. Every detail, from the first invite to the last goodbye, is a reflection of our brand and our commitment to creating thoughtful, human-centered experiences.
We're looking for a Senior Field Marketing Event Manager who knows how to create experiences people feel - someone who can balance creative vision with flawless execution and turn every detail into a reflection of the Ashby brand.
You'll drive operational execution of Ashby's field marketing events across the AMER region, with a focus on Mid-Market and Enterprise accounts. Your role is to bring our event presence to life through thoughtful, high-quality events that elevate our brand and create meaningful connections with prospects and customers.
You'll collaborate closely with internal stakeholders and external partners, managing logistics and budgets end-to-end and serving as a reliable on-site presence to ensure every detail runs seamlessly. Along the way, you'll build strong partnerships with venues, vendors, and agencies and craft internal playbooks that help us scale globally.
You'll be a strong cross-functional partner to Sales and Demand Generation, and work with reps and Sales leaders to align on goals, audiences, and success metrics, while ensuring programs and outreach stay on track before and after events.
This role is perfect for someone who thrives at the intersection of organization, efficiency, and elevated design sensibility - a dependable operator and thoughtful host who excels at managing logistics, keeping teams aligned, and executing with exceptional judgment, meticulous planning, and a refined eye for detail to ensure every element feels intentional.
You will:
• Plan and execute highly curated, one-of-a-kind events in AMER designed to deepen relationships with customers and prospects and reflect Ashby's brand values. Examples include private suites, dinners, happy hours, experiential events, and creative brand moments tailored to specific audiences.
• Foster meaningful relationships with customers and prospects to establish a strong, globally connected network that supports future growth and collaboration.
• Coordinate cross-functionally with Marketing, Demand Generation, Sales, and Design to ensure brand consistency, messaging alignment, and seamless attendee experiences.
• Design and document playbooks that allow Ashby to scale activations efficiently and maintain brand excellence in every market.
• Create and maintain detailed documentation, including event briefs, timelines, run-of-shows, staffing and travel plans, and post-event debriefs.
• Serve as the on-site event lead, managing setup, run-of-show, and teardown, while ensuring a polished and professional presence.
• Track performance metrics such as attendance, NPS, pipeline influence, engagement, and ROI to inform future event decisions.
You will probably love this role if
• You're equal parts creative and organized - you can dream big and build and execute on the detailed plan that makes it happen.
• You are a strong project manager who keeps programs on trackand anticipates issues before they arise.
• You are comfortable managing multiple projects simultaneously, balancing strategic priorities with hands-on execution and attention to detail.
• You bring a relationship-driven approach to your work - whether it's with vendors, teammates, or customers, you know collaboration is key to great work.
• You're business-minded and confident negotiating contracts. You'll be responsible for evaluating vendors and venues, managing budgets, and ensuring a positive return on investment.
• You see events not just as experiences, but as powerful drivers of brand love and business growth.
You may not be a fit if
• You don't want to travel. While we share travel responsibilities across the team, this role will require travel monthly.
• You are not located near a major East or West Coast hub
• You're looking to only do the "fun" work. This role covers everything from event strategy to booking restaurants, managing vendors, and ensuring name badges are printed correctly.
• You struggle with organization, managing multiple priorities, attention to detail, or meeting deadlines.
• You don't have a confident point of view on what great looks and feels like - you're not someone who obsesses over design, detail, and unique experiences.
• You haven't had direct experience tying events to business outcomes or owning the GTM strategy for events.
Interview Plan
At Ashby, we design our interview process to help you show your best self. Here's what to expect:
• A 30-minute intro call with Michelle - An introductory chat to learn more about the role and share a bit about your experience and how you'd want to approach this role.
• A 45-minute interview with the Hiring Manager (Darcy) - We'll dive into past projects and discuss your approach to events.
• A 30-minute interview with the VP Marketing (Harriet) - She'll want to understand how you work, your approach to building and designing events, and your alignment with our Operating Principles.
• A take-home assignment, which you'll have 30 mins to discuss with the hiring team.
• A virtual on-site of 1.5 - 2 hours with a panel of interviewers.
Benefits
• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options. You shouldn't feel pressure to purchase stock options if you leave Ashby -do it when you feel financially comfortable.
• Unlimited PTO with four weeks recommended per year. Expect "Vacation?" in our one-on-one agenda until you start taking it .
• Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
• Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
• $100/month education budget with more expensive items (like conferences) covered with manager approval.
• If you're in the US, top-notch health insurance for you and your dependents with all premiums covered by us.
At Ashby, we believe events are more than just gatherings - they're powerful moments to connect, inspire, and build community. Every detail, from the first invite to the last goodbye, is a reflection of our brand and our commitment to creating thoughtful, human-centered experiences.
We're looking for a Senior Field Marketing Event Manager who knows how to create experiences people feel - someone who can balance creative vision with flawless execution and turn every detail into a reflection of the Ashby brand.
You'll drive operational execution of Ashby's field marketing events across the AMER region, with a focus on Mid-Market and Enterprise accounts. Your role is to bring our event presence to life through thoughtful, high-quality events that elevate our brand and create meaningful connections with prospects and customers.
You'll collaborate closely with internal stakeholders and external partners, managing logistics and budgets end-to-end and serving as a reliable on-site presence to ensure every detail runs seamlessly. Along the way, you'll build strong partnerships with venues, vendors, and agencies and craft internal playbooks that help us scale globally.
You'll be a strong cross-functional partner to Sales and Demand Generation, and work with reps and Sales leaders to align on goals, audiences, and success metrics, while ensuring programs and outreach stay on track before and after events.
This role is perfect for someone who thrives at the intersection of organization, efficiency, and elevated design sensibility - a dependable operator and thoughtful host who excels at managing logistics, keeping teams aligned, and executing with exceptional judgment, meticulous planning, and a refined eye for detail to ensure every element feels intentional.
You will:
• Plan and execute highly curated, one-of-a-kind events in AMER designed to deepen relationships with customers and prospects and reflect Ashby's brand values. Examples include private suites, dinners, happy hours, experiential events, and creative brand moments tailored to specific audiences.
• Foster meaningful relationships with customers and prospects to establish a strong, globally connected network that supports future growth and collaboration.
• Coordinate cross-functionally with Marketing, Demand Generation, Sales, and Design to ensure brand consistency, messaging alignment, and seamless attendee experiences.
• Design and document playbooks that allow Ashby to scale activations efficiently and maintain brand excellence in every market.
• Create and maintain detailed documentation, including event briefs, timelines, run-of-shows, staffing and travel plans, and post-event debriefs.
• Serve as the on-site event lead, managing setup, run-of-show, and teardown, while ensuring a polished and professional presence.
• Track performance metrics such as attendance, NPS, pipeline influence, engagement, and ROI to inform future event decisions.
You will probably love this role if
• You're equal parts creative and organized - you can dream big and build and execute on the detailed plan that makes it happen.
• You are a strong project manager who keeps programs on trackand anticipates issues before they arise.
• You are comfortable managing multiple projects simultaneously, balancing strategic priorities with hands-on execution and attention to detail.
• You bring a relationship-driven approach to your work - whether it's with vendors, teammates, or customers, you know collaboration is key to great work.
• You're business-minded and confident negotiating contracts. You'll be responsible for evaluating vendors and venues, managing budgets, and ensuring a positive return on investment.
• You see events not just as experiences, but as powerful drivers of brand love and business growth.
You may not be a fit if
• You don't want to travel. While we share travel responsibilities across the team, this role will require travel monthly.
• You are not located near a major East or West Coast hub
• You're looking to only do the "fun" work. This role covers everything from event strategy to booking restaurants, managing vendors, and ensuring name badges are printed correctly.
• You struggle with organization, managing multiple priorities, attention to detail, or meeting deadlines.
• You don't have a confident point of view on what great looks and feels like - you're not someone who obsesses over design, detail, and unique experiences.
• You haven't had direct experience tying events to business outcomes or owning the GTM strategy for events.
Interview Plan
At Ashby, we design our interview process to help you show your best self. Here's what to expect:
• A 30-minute intro call with Michelle - An introductory chat to learn more about the role and share a bit about your experience and how you'd want to approach this role.
• A 45-minute interview with the Hiring Manager (Darcy) - We'll dive into past projects and discuss your approach to events.
• A 30-minute interview with the VP Marketing (Harriet) - She'll want to understand how you work, your approach to building and designing events, and your alignment with our Operating Principles.
• A take-home assignment, which you'll have 30 mins to discuss with the hiring team.
• A virtual on-site of 1.5 - 2 hours with a panel of interviewers.
Benefits
• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options. You shouldn't feel pressure to purchase stock options if you leave Ashby -do it when you feel financially comfortable.
• Unlimited PTO with four weeks recommended per year. Expect "Vacation?" in our one-on-one agenda until you start taking it .
• Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
• Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
• $100/month education budget with more expensive items (like conferences) covered with manager approval.
• If you're in the US, top-notch health insurance for you and your dependents with all premiums covered by us.