Sr Director, Global Marketing Planning and Capability
Requisition ID: 41255
Job Description
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
The Sr. Director, Marketing Planning & Capability is a strategic and operational leader responsible for building and leading McCain’s end-to-end marketing planning ecosystem, including media strategy/investment governance and marketing operations (process, tools, performance, and capability development). This role ensures marketing is insight-led, integrated, scalable, and measurable, enabling McCain to deliver brand growth, customer impact, and commercial outcomes across Retail and Foodservice markets.
This leader reports to the VP, Global Marketing and sits on the Global Marketing team. They will partner closely with Global & Regional Marketing, Digital/eCommerce, Sales/Commercial, Finance, Insights & Analytics, and agency partners to create a consistent operating model, raise marketing maturity, and optimize investment effectiveness.
What you’ll be doing.
Integrated Marketing Planning & Governance
Own and evolve McCain’s marketing planning system to drive alignment, speed, and effectiveness:
tLead the annual/quarterly integrated marketing planning processes (including portfolio/brand priorities, campaign calendars, and go-to-market readiness).
tEstablish and govern a consistent set of planning standards, templates, decision rights, and stage gates across regions/business units.
tEnsure plans integrate across brand, innovation, customer marketing, digital/eCommerce, CRM/loyalty (where applicable), and PR/owned channels.
tTranslate enterprise and category strategy into clear marketing priorities, outcomes, and investment requirements.
tPartner with Finance to strengthen marketing investment planning, phasing, and accountability.
tOutputs you own: annual marketing plan cadence, integrated calendar, strategic briefs, investment governance, readiness checklists, and executive updates.
Media Strategy, Investment Stewardship & Agency Governance
Provide executive leadership to ensure McCain’s media delivers maximum business impact:
tDefine McCain’s media vision and operating principles (balance of brand building vs. demand generation; full-funnel approach).
tOwn media investment governance: allocation frameworks, optimization rules, and performance standards.
tLead the evolution of media strategy across channels (digital, social, video/CTV, retail media, search, OOH, audio, and other market-relevant channels).
tDrive a consistent approach to audience strategy, targeting, creative rotation, and measurement across markets.
tGovern agency ecosystems (media, creative, performance, production) including briefing standards, performance scorecards, scope clarity, and cost/value effectiveness.
tOutputs you own: media playbook, investment guardrails, agency governance model, testing roadmap, and performance scorecards.
Marketing Operations (Ways of Working, Process Excellence, Tools)
Build an operating model that enables speed, quality, and consistency:
tDesign and implement McCain’s marketing operating model, including workflows, roles, RACI, and cross-functional handoffs.
tStandardize key processes, including:
tCampaign planning and execution
tCreative and content intake/production
tCompliance and approvals (e.g., claims, legal, brand standards)
tAsset management and reuse
tLead continuous improvement to reduce cycle time, increase quality, and enable scale across markets.
tOwn marketing vendor/partner operations where relevant (SOWs, governance, performance tracking).
tOutputs you own: operating model, workflow maps, intake/briefing process, SLA/cycle-time metrics, and continuous improvement roadmap.
Marketing Capability Building (People + Practice + Platforms)
Advance marketing maturity across McCain through structured capability development:
tCreate a Marketing Capability Roadmap aligned to business priorities (e.g., media effectiveness, shopper/retail media, content systems, measurement, planning excellence).
tDevelop and deploy training, toolkits, and communities of practice across regions and teams.
tPartner with HR/L&D to build sustainable talent development: skills frameworks, onboarding, and leadership development for marketing capabilities.
tDrive adoption of best practices in brand building, performance marketing, and integrated communications.
tOutputs you own: capability framework, learning pathways, playbooks, adoption metrics.
Performance Measurement, Analytics & Effectiveness
Ensure marketing performance is transparent, actionable, and linked to business outcomes:
tDefine McCain’s marketing KPI architecture (brand health, demand, digital performance, commerce outcomes, efficiency).
tPartner with Insights/Analytics to improve measurement approaches (e.g., experimentation, incrementality, attribution, MMM where used).
tEstablish executive-ready dashboards and a regular performance review cadence that drives action.
tEmbed ROI thinking into planning and investment governance.
tOutputs you own: KPI framework, dashboards, performance reviews, effectiveness standards, and insights-to-action loop.
What you’ll need to be successful.
t12–15+ years in marketing leadership roles spanning marketing planning, media, and/or marketing operations within a complex organization (CPG/food preferred)
tDemonstrated success leading cross-functional operating models and scaling capabilities across regions
tDeep experience managing agency ecosystems, investment governance, and media optimization
tBachelor’s degree required; MBA or advanced degree a plus
tStrategic planning & integration: ability to connect enterprise strategy to executional plans
tMedia excellence: full-funnel media strategy, channel understanding, and investment stewardship
tOperations & systems thinking: designing processes, governance, and scalable ways of working
tMeasurement & financial acumen: linking marketing activity to commercial outcomes; comfort with ROI and performance analytics
tExecutive influence: strong stakeholder leadership in a matrixed environment
About McCain.
tClick Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership Principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain Experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Compensation Package: $165,000.00 - $220,000.00 . USD annually + Bonus eligibility + Long-term incentive eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
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Job Description
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
The Sr. Director, Marketing Planning & Capability is a strategic and operational leader responsible for building and leading McCain’s end-to-end marketing planning ecosystem, including media strategy/investment governance and marketing operations (process, tools, performance, and capability development). This role ensures marketing is insight-led, integrated, scalable, and measurable, enabling McCain to deliver brand growth, customer impact, and commercial outcomes across Retail and Foodservice markets.
This leader reports to the VP, Global Marketing and sits on the Global Marketing team. They will partner closely with Global & Regional Marketing, Digital/eCommerce, Sales/Commercial, Finance, Insights & Analytics, and agency partners to create a consistent operating model, raise marketing maturity, and optimize investment effectiveness.
What you’ll be doing.
Integrated Marketing Planning & Governance
Own and evolve McCain’s marketing planning system to drive alignment, speed, and effectiveness:
tLead the annual/quarterly integrated marketing planning processes (including portfolio/brand priorities, campaign calendars, and go-to-market readiness).
tEstablish and govern a consistent set of planning standards, templates, decision rights, and stage gates across regions/business units.
tEnsure plans integrate across brand, innovation, customer marketing, digital/eCommerce, CRM/loyalty (where applicable), and PR/owned channels.
tTranslate enterprise and category strategy into clear marketing priorities, outcomes, and investment requirements.
tPartner with Finance to strengthen marketing investment planning, phasing, and accountability.
tOutputs you own: annual marketing plan cadence, integrated calendar, strategic briefs, investment governance, readiness checklists, and executive updates.
Media Strategy, Investment Stewardship & Agency Governance
Provide executive leadership to ensure McCain’s media delivers maximum business impact:
tDefine McCain’s media vision and operating principles (balance of brand building vs. demand generation; full-funnel approach).
tOwn media investment governance: allocation frameworks, optimization rules, and performance standards.
tLead the evolution of media strategy across channels (digital, social, video/CTV, retail media, search, OOH, audio, and other market-relevant channels).
tDrive a consistent approach to audience strategy, targeting, creative rotation, and measurement across markets.
tGovern agency ecosystems (media, creative, performance, production) including briefing standards, performance scorecards, scope clarity, and cost/value effectiveness.
tOutputs you own: media playbook, investment guardrails, agency governance model, testing roadmap, and performance scorecards.
Marketing Operations (Ways of Working, Process Excellence, Tools)
Build an operating model that enables speed, quality, and consistency:
tDesign and implement McCain’s marketing operating model, including workflows, roles, RACI, and cross-functional handoffs.
tStandardize key processes, including:
tCampaign planning and execution
tCreative and content intake/production
tCompliance and approvals (e.g., claims, legal, brand standards)
tAsset management and reuse
tLead continuous improvement to reduce cycle time, increase quality, and enable scale across markets.
tOwn marketing vendor/partner operations where relevant (SOWs, governance, performance tracking).
tOutputs you own: operating model, workflow maps, intake/briefing process, SLA/cycle-time metrics, and continuous improvement roadmap.
Marketing Capability Building (People + Practice + Platforms)
Advance marketing maturity across McCain through structured capability development:
tCreate a Marketing Capability Roadmap aligned to business priorities (e.g., media effectiveness, shopper/retail media, content systems, measurement, planning excellence).
tDevelop and deploy training, toolkits, and communities of practice across regions and teams.
tPartner with HR/L&D to build sustainable talent development: skills frameworks, onboarding, and leadership development for marketing capabilities.
tDrive adoption of best practices in brand building, performance marketing, and integrated communications.
tOutputs you own: capability framework, learning pathways, playbooks, adoption metrics.
Performance Measurement, Analytics & Effectiveness
Ensure marketing performance is transparent, actionable, and linked to business outcomes:
tDefine McCain’s marketing KPI architecture (brand health, demand, digital performance, commerce outcomes, efficiency).
tPartner with Insights/Analytics to improve measurement approaches (e.g., experimentation, incrementality, attribution, MMM where used).
tEstablish executive-ready dashboards and a regular performance review cadence that drives action.
tEmbed ROI thinking into planning and investment governance.
tOutputs you own: KPI framework, dashboards, performance reviews, effectiveness standards, and insights-to-action loop.
What you’ll need to be successful.
t12–15+ years in marketing leadership roles spanning marketing planning, media, and/or marketing operations within a complex organization (CPG/food preferred)
tDemonstrated success leading cross-functional operating models and scaling capabilities across regions
tDeep experience managing agency ecosystems, investment governance, and media optimization
tBachelor’s degree required; MBA or advanced degree a plus
tStrategic planning & integration: ability to connect enterprise strategy to executional plans
tMedia excellence: full-funnel media strategy, channel understanding, and investment stewardship
tOperations & systems thinking: designing processes, governance, and scalable ways of working
tMeasurement & financial acumen: linking marketing activity to commercial outcomes; comfort with ROI and performance analytics
tExecutive influence: strong stakeholder leadership in a matrixed environment
About McCain.
tClick Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership Principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain Experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Compensation Package: $165,000.00 - $220,000.00 . USD annually + Bonus eligibility + Long-term incentive eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Apply tot his job
Apply To this Job