Sr Digital Marketing Manager
About the position We are seeking a strategic and visionary Senior Digital Marketing Manager to lead our Web Experience and Product Data teams. This role will design, own, and optimize our digital web experiences, both consumer and professional, while driving Direct-to-Consumer (DTC) eCommerce growth. The ideal candidate will translate customer journeys into seamless, engaging digital experiences that deliver measurable business results. Responsibilities • Lead and mentor the Web Experience and Product Data teams, fostering a culture of innovation, collaboration, and accountability. • Drive cross-functional alignment across marketing, product, IT, and analytics teams using Agile methodologies and tools. • Establish clear KPIs and performance metrics for digital initiatives and team outputs. • Own the end-to-end digital experience strategy across public and authenticated web environments. • Architect and optimize digital touchpoints based on customer journey insights, behavioral data, and business objectives. • Collaborate with agencies, UX/UI designers, developers, content, and brand teams to deliver intuitive, high-performing digital experiences. • Oversee Direct-to-Consumer eCommerce strategy and execution, leveraging Shopify as the primary platform • Define and implement best practices for product data architecture to support exceptional user experiences. • Partner with product, marketing, and IT teams to ensure accurate, enriched, and optimized product data across all digital touchpoints. • Build and maintain a digital product catalog that enhances navigation, searchability, and conversion. • Understand backend requirements for PIM systems to enable scalability, personalization, and omnichannel consistency. • Oversee integrated digital marketing efforts across: Search (SEO/SEM) Social Media Paid Media Content Marketing • Ensure cohesive brand storytelling and user experience across all digital channels. • Champion customer-first experience design principles. • Leverage data and insights to continuously test, learn, and iterate on digital experiences. • Stay ahead of digital trends, emerging technologies, and best practices to drive innovation. Requirements • 10+ years of experience in digital marketing, with at least 3 years in a leadership role. • Deep understanding of customer journey mapping, experience design, and digital channel strategy. • Proficiency in Agile methodologies and tools (e.g., Jira, Kanban, Scrum). • Experience within CMS and ecommerce platforms (e.g., Adobe Experience Manager, Sitecore, Shopify). Nice-to-haves • Strong analytical skills and experience with digital performance metrics and optimization. • Proven success in managing cross-functional teams and delivering complex digital projects. • Expertise in Product Information Management (PIM) systems and catalog optimization for user experience. • Certifications in Agile, UX, or digital marketing platforms (Google, Meta, HubSpot, etc.). • Excellent communication, collaboration, and stakeholder management skills. Benefits • Be a part of an agile Marketing Organization with the opportunity to leave your legacy on the creation of the future of the digital experience for Resideo customers globally. • Lead a team of transparent game changers focused on daily actions that lead us to our goal of a best in class digital experience. Apply tot his job