Sr Brand Manager- Marketing
Job Location: Remote
Job Summary: Pets Best is a leading pet insurance brand building the future of pet health and financial solutions. Our mission is to end economic euthanasia by ensuring pet parents are financially prepared to care for their pets. The Sr Brand Manager- Marketing supports the planning, development, and execution of marketing campaigns and initiatives.
Job Description:
Lead Brand Strategy & Platform Development
• Co‑lead an agency engagement to develop the full brand platform.
• Translate the platform into actionable toolkits: messaging matrices, value‑prop frameworks, tone/voice guidelines, copy banks, and creative guardrails.
• Establish portfolio strategy and naming systems.
Build Insights into the Work
• Design and interpret qual/quant research; synthesize findings into insights.
• Develop segmentation and consumer portraits.
Stand Up Brand Governance & Enablement
• Launch brand governance systems, templates, and guidelines.
• Create playbooks, training, and internal enablement.
• Build a brand center of assets.
Elevate Messaging & Creative Strategy
• Own brand voice and messaging architecture.
• Write creative briefs and evaluate creative for strategic alignment.
• Partner on
Job Summary: Pets Best is a leading pet insurance brand building the future of pet health and financial solutions. Our mission is to end economic euthanasia by ensuring pet parents are financially prepared to care for their pets. The Sr Brand Manager- Marketing supports the planning, development, and execution of marketing campaigns and initiatives.
Job Description:
Lead Brand Strategy & Platform Development
• Co‑lead an agency engagement to develop the full brand platform.
• Translate the platform into actionable toolkits: messaging matrices, value‑prop frameworks, tone/voice guidelines, copy banks, and creative guardrails.
• Establish portfolio strategy and naming systems.
Build Insights into the Work
• Design and interpret qual/quant research; synthesize findings into insights.
• Develop segmentation and consumer portraits.
Stand Up Brand Governance & Enablement
• Launch brand governance systems, templates, and guidelines.
• Create playbooks, training, and internal enablement.
• Build a brand center of assets.
Elevate Messaging & Creative Strategy
• Own brand voice and messaging architecture.
• Write creative briefs and evaluate creative for strategic alignment.
• Partner on