Sr Analyst-CRM & Lifecycle Marketing
About the position The CRM & Lifecycle Marketing team is focused on delivering powerful customer experiences across engagement touch points by applying data and Customer Relationship Management (CRM) tools to bring marketing to life. The CRM & Lifecycle Marketing team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct marketing channel tactics. We accomplish these capabilities with partnerships internally within Disney, as well as with vendors and software/data suppliers. As a Sr Analyst on the CRM team, you will be responsible for leading the day-to-day management and execution of direct channel campaigns across multiple lines of business. You will be seen as a subject matter expert in the Adobe Campaign and Salesforce Marketing Cloud tools and data our team utilizes for activation, and provide mentoring and support for others on the team. You will lead partner meetings related to campaign activations for your lines of business. This position does not have direct reports. You will report to the Manager – CRM & Lifecycle Marketing. Position will be On-Site, Monday – Thursday and remote on Friday. This is a Full-Time role. Responsibilities • Be a subject matter expert in the tools (Adobe Campaign, Salesforce Marketing Cloud, Snowflake) and data utilized for activation including Line of Business-specific data and nuances • Lead the day-to-day management and execution of direct channel campaigns (email, direct mail) • Build and deployment of highly complex communication streams while manipulating JavaScript, HTML and CSS to personalize and troubleshoot email creative • Engage cross-organizational teams such as strategy, analytics, and IT, leveraging your excellent interpersonal skills such as influence, negotiation, partnering, and problem-solving • Monitor triggered campaigns, ensuring they run as expected and notifying partners of any issues • Troubleshoot and research issues to resolution • Be a leader, mentoring and supporting others on the team • Develop comprehensive documentation on our team’s tools and processes to aid in onboarding/training • Lead channel strategies and projects that drive campaign and channel best practices/optimizations • Use your critical thinking and initiative to work autonomously to troubleshoot, find efficiencies, and drive change Requirements • 4+ years of direct experience with designing, building, and sustaining end-to-end email marketing campaign flows in deployment platforms such as Adobe Campaign and Salesforce Marketing Cloud • 2+ years building complex, omni-channel marketing streams utilizing email, direct mail, push, and SMS • 2+ years performing SQL queries and analyzing large datasets in relational databases such as Snowflake to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues • Proven knowledge and understanding of complicated data environments, personalization at scale, relational database methodology, and go-to-market process • Experience with large organizations and navigating ambiguity while maintaining clear decision-making • Ability to convey technical details and concepts to non-technical audiences, fostering alignment through clear communication • Extreme attention to detail with strong UAT and quality assurance aptitude • Bachelor's degree or equivalent related experience required Benefits • health and savings benefits • educational opportunities • special extras that only Disney can provide Apply tot his job