Sr Advisor-Customer & Lifecycle
POSITION OVERVIEW:
Under minimal supervision, leads, develops and executes strategy for customer lifecycle marketing programs while managing execution of complex lifecycle initiatives and supporting team development.
ESSENTIAL JOB DUTIES/RESPONSIBILITIES:
1. Develops strategic recommendations for customer lifecycle program optimization and advanced segmentation strategies.
2. Provides oversight and guidance for lifecycle marketing campaign execution and performance optimization across team members.
3. Maintains responsibility for complex customer journey mapping and multi-touch attribution analysis for lifecycle programs.
4. Implements customer retention and expansion strategy development in collaboration with Customer Success teams.
5. Drives mentoring and professional development support for junior lifecycle marketing team members
6. Supports strategic planning and budget allocation recommendations for lifecycle marketing initiatives.
7. Comply with all applicable laws/regulations, as well as company policies/procedures.
8. Perform other duties as assigned
Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
QUALIFICATIONS:
• Bachelor’s degree in Marketing, Business, Management or equivalent work experience
• Seven (7) years’ Lifecycle Marketing or Customer Marketing experience
• Strong understanding of advanced marketing automation and customer journey optimization
• Experience with customer data analysis and predictive modeling
• Proven ability to mentor and guide junior team members
• Excellent strategic thinking and problem-solving skills
• Experience with customer success and retention program development
Preferred Qualifications:
Pay Transparency:
Pay:
Additional Details:
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.
• Know Your Rights
• Pay Transparency
If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please call 800-888-8252 or e-mail at [email protected].
FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Apply tot his job
Apply To this Job
Under minimal supervision, leads, develops and executes strategy for customer lifecycle marketing programs while managing execution of complex lifecycle initiatives and supporting team development.
ESSENTIAL JOB DUTIES/RESPONSIBILITIES:
1. Develops strategic recommendations for customer lifecycle program optimization and advanced segmentation strategies.
2. Provides oversight and guidance for lifecycle marketing campaign execution and performance optimization across team members.
3. Maintains responsibility for complex customer journey mapping and multi-touch attribution analysis for lifecycle programs.
4. Implements customer retention and expansion strategy development in collaboration with Customer Success teams.
5. Drives mentoring and professional development support for junior lifecycle marketing team members
6. Supports strategic planning and budget allocation recommendations for lifecycle marketing initiatives.
7. Comply with all applicable laws/regulations, as well as company policies/procedures.
8. Perform other duties as assigned
Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
QUALIFICATIONS:
• Bachelor’s degree in Marketing, Business, Management or equivalent work experience
• Seven (7) years’ Lifecycle Marketing or Customer Marketing experience
• Strong understanding of advanced marketing automation and customer journey optimization
• Experience with customer data analysis and predictive modeling
• Proven ability to mentor and guide junior team members
• Excellent strategic thinking and problem-solving skills
• Experience with customer success and retention program development
Preferred Qualifications:
Pay Transparency:
Pay:
Additional Details:
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.
• Know Your Rights
• Pay Transparency
If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please call 800-888-8252 or e-mail at [email protected].
FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Apply tot his job
Apply To this Job