Specialist SEM & Paid Search

People Inc. is a company that provides a single point of contact for multiplatform, customized and targeted advertising. The Specialist SEM & Paid Search will manage pay-per-click campaigns to boost online visibility, drive traffic, and generate leads for clients through strategic planning and analysis.ResponsibilitiesManage the day-to-day search marketing and social campaigns across multiple platforms (Google, Yahoo/Bing, Facebook, Twitter, etc.)Develop recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant componentsBuilding and launching social campaigns in the PMD platform and search campaigns in Google AdWords/Bing AdsQuality control trafficking creative and ad tags using 3rd party ad server toolsManage bids and budgets across campaign flights to ensure cost efficiency and fulfillmentCompile keyword lists and generate/edit ad copy and ad groups; leverage tech platforms to provide specialized reporting and strategy recommendations; stay up-to-date on latest platform changes, new channels, competitive landscape, and best practices, work across digital departments to strategically think about paid search & social within the media mix and help teams define tactical game plans to set social strategies and SEM media plans to address client needsAll other duties assignedSkillsBachelors Degree in Business, Communications, Marketing or related field and/or equivalent, relevant work experience1-3 years minimum of proven experience in paid search and/or paid social media, with a demonstrated success in working with other departments to develop multi-faceted digital strategiesExperience working with industry tools (Google AdWords, Bing Ads, Google Analytics, Facebook Ads Manager, Facebook Business Manager, SnapAds, Pinterest For Business)Up-to-date with the latest trends and best practices in paid search and paid social mediaMust be a self-driven multi-tasker who's comfortable working in a fast-paced, deadline-driven environmentMust have excellent verbal and written communication skills, demonstrate a high degree of professionalism, and show strong attention to detailExcellent analytical, organizational, project management and time management skillsBenefitsMedicalDentalVisionPrescription drug coverageUnlimited paid time off (PTO)Adoption or surrogate assistanceDonation matchingTuition reimbursementBasic life insuranceBasic accidental death & dismembermentSupplemental life insuranceSupplemental accident insuranceCommuter benefitsShort term and long term disabilityHealth savings and flexible spending accountsFamily care benefitsA generous 401K savings plan with a company match program10-12 paid holidays annuallyGenerous paid parental leave (birthing and non-birthing parents)Voluntary benefits such as pet insuranceAccidentCritical and hospital indemnity health insurance coverageLife and disability insuranceCompany OverviewPeople Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services. It was founded in 1996, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://www.people.inc/.



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