Specialist, Paid Social (MGM)

Canvas Worldwide is an independent media agency recognized for its innovative solutions in advertising. The Specialist, Paid Social will focus on managing and optimizing paid social media campaigns, working closely with the team to analyze performance and make media recommendations.ResponsibilitiesManage day-to-day campaign performance and analysis working directly with the team's Media DirectorPerform research to understand audiences and their behaviorsUse data and in-campaign trends to identify opportunities for expanding or optimizing campaignsEvaluate creative ads for platform specifications and advise client-lead creative team on best practicesAccurately traffic, upload, and QA ads, targeting parameters and landing page URLsPerform account diagnostic checks, inclusive of providing daily pacing updatesReview & present findings internally to build recommendations in an on-going capacityMonitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunitiesStay on top of the latest trends in tools, technology, Ad Products and more broadly social media platformsThrough research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approvalBased on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement planSkillsBachelor's Degree Preferred1+ years of experience working in PAID social mediaHands-on experience with top Social Media platformsProven ability to drive projects from start to finishExcellent written and verbal communication skillsStrong organizational and analytical skillsExcellent time management skills and ability to follow throughExtremely detail-orientedPossess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to SupervisorHigh level proficiency and knowledge of Microsoft Office products as well as planning toolsBenefitsGenerous medical, dental, vision, pet insuranceCommuter benefitsDisability and life insurance coverage401(k) matchingUp to 14 holidays per yearA “Do Good Day,”Unlimited PTOCompany OverviewCanvas Worldwide is a full-service agency that provides its clients with a holistic approach to all their branding and marketing needs. It was founded in 2016, and is headquartered in Playa Vista, California, USA, with a workforce of 201-500 employees. Its website is https://www.canvasworldwide.com/.



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