Specialist, Marketing

SharkNinja is a global product design and technology company known for its innovative lifestyle solutions. The Marketing Specialist will support the Brand Manager in executing marketing strategies and developing brand strategies to drive sales success.ResponsibilitiesWorking with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plansPartnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validationSupport development of creative briefs and facilitate creative reviewsManage creative development processes (i.e. timeline, approvals, protocols)Support Brand Manager in execution all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and moreParticipate on a cross-functional team to develop new products and messagingBecome an expert in the category - understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validationAnalyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositionsCommunicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the productsSkillsMinimum of 0-3 years prior Marketing experience with Branding, and/or Category Management experience preferredBachelor's degree (preferably in marketing) or equivalent experience requiredStrong communication skills and ability to make effective presentations to all levels of managementAbility to manage several projects in parallel, navigating a complex cross-functional matrixAttention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materialsInfluencing, conflict resolution, and creative problem solvingHighly analytical - comfortable mining and analyzing data and drawing conclusionsAdvanced PowerPoint and Excel skillsProject management and ability to prioritize multiple projects at onceBiased toward actionCPG experience preferredPrior experience leveraging consumer insights to develop effective marketing programs and campaignsBenefitsMedical insuranceDental insuranceVision insuranceFlexible spending accountsHealth savings accounts (HSA) with company contribution401(k) retirement plan with matchingEmployee stock purchase programLife insuranceAD&DShort-term disability insuranceLong-term disability insuranceGenerous paid time offCompany holidaysParental leaveIdentity theft protectionPet insurancePre-paid legal insuranceBack-up child and eldercare daysProduct discountsReferral bonus programCompany OverviewSharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products. It was founded in 1995, and is headquartered in Needham, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is http://www.sharkninja.com.Company H1B SponsorshipSharkNinja has a track record of offering H1B sponsorships, with 40 in 2025, 33 in 2024, 18 in 2023, 22 in 2022, 29 in 2021, 24 in 2020. Please note that this does not guarantee sponsorship for this specific role.



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