SodaStream: Innovation Marketing Manager (Mater...
Overview (English) As a key member of the Global Appliances Category Team, you will own the end-to-end lifecycle of a strategic range within our appliance portfolio. You’ll drive product strategy, define roadmaps, and collaborate cross-functionally to deliver exceptional products that meet customer needs and exceed market expectations. This role is designed for a strategic marketer who wants to shape the future growth of the category, translating insights into disruptive, consumer-led innovation pipeline. Are you ready to make the world Drink Better? This role requires strong collaboration across global and local teams, working with R&D, Markets, Commercialization, Insights, Design, Supply Chain, and PepsiCo brand teams. Responsibilities (English) Develop and execute the product strategy for the appliances category across multiple markets Lead consumer and market research to identify trends, pain points, and opportunities Define product requirements and prioritize features based on impact and feasibilityCollaborate with R&D, design, supply chain, and marketing teams to bring products to market Monitor product performance and iterate based on customer feedback and data Own pricing, positioning, and go-to-market strategies for new launches Qualifications (English) Master degree in marketing, Business Administration or related field. >7 years marketing experience in product & innovation — ideally in FMCG or Appliances. Experience in energy drinks or functional hydration is a plus. Consumer-centric mindset, with a deep passion to understand consumer behavior Strong strategic acumen with a bias for action and experimentation turning insights into winning ideas. A team player who loves to work in a fast-paced culturally diverse, collaborative matrix organization Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization Passion for sustainability, wellness, and consumer-led disruption. Happy to travel / work flexibly in a remote team set-up #J-18808-Ljbffr