Social Media Strategist for Wellness App (Product-Led, Not Generic Content)

I’m building a wellness app ecosystem called SyncNest, with our first product MindSync focused on emotional regulation. At its core, MindSync is simple: • you check in with how you feel • you’re guided through a short reset • over time, you start to understand your emotional rhythm This isn’t a generic wellness page, and I’m not looking for someone to just “post content.” I need someone who can actually understand the product and translate it into content properly. ⸻ What I’m looking for Someone who can take what we’re building and turn it into content that feels: • clear • calm • structured • genuinely useful Not overhyped. Not salesy. Not generic. ⸻ What this is NOT I don’t want: • reposted viral videos • generic wellness tips with no connection to the product • AI captions that sound nice but say nothing • content that talks about features we don’t actually have This has already been an issue — so alignment with the product is really important. ⸻ What you’d be doing • Turning product features into simple, relatable content • Writing captions that actually reflect how the app works • Helping shape content direction (not just executing) • Putting together a weekly content plan • Potentially suggesting better ways to position things You don’t need to overcomplicate it — but you do need to think. ⸻ The type of content • Short-form video (Reels / TikTok) • Simple, educational posts • Content based on real app flows (not made-up features) • Some light lifestyle content, but nothing generic ⸻ How I like to work I’m very clear on the product and the direction. I’m not looking to hand everything over — I want someone who can: • collaborate • think with me • and actually understand what we’re building ⸻ To apply Send me: 1. Examples of content you’ve worked on (apps or products preferred) 2. How you’d approach content for something like this 3. Your answer to this: What makes wellness content actually convert — not just get views? ⸻ Setup We’ll start with a small paid trial (5–10 hours) and take it from there if it’s a good fit. ⸻ Final note This isn’t about going viral. It’s about building something people trust enough to actually use.