Social Media Specialist - (ZR_24604_JOB)

Remote Full-time
This is a remote position. 40 hours a week Monday to Friday 9am - 6pm with 1 hour unpaid breakWe are seeking a creative and strategic Social Media Specialist/Strategist to lead content creation, community engagement, and audience growth across various social media platforms. The ideal candidate is passionate about connecting with women—especially single mothers and those who have experienced trauma—through thoughtful, empathetic, and engaging digital content. This role is pivotal in helping build a strong, supportive online community.Key ResponsibilitiesManage and create content across platforms including Facebook, Instagram, Pinterest, and potentially TikTokRepurpose written blog content into YouTube videos with appropriate voiceovers, adhering to a consistent weekly posting scheduleCreate and maintain social media calendars with scheduled, brand-aligned contentEngage with the community by responding to comments, messages, and participating in meaningful conversationsConduct targeted outreach by joining relevant groups, initiating partnerships, and connecting with influencersSend direct messages to foster deeper audience engagement and grow the communityDevelop tailored content strategies that resonate with the brand’s core audience of women and single mothersOptimize social media accounts with consistent branding, bio descriptions, and visually appealing elementsRequirementsProven experience in social media management across platforms (Facebook, Instagram, Pinterest, YouTube) - APPLICANTS MUST SUBMIT PORTFOLIOSSkilled in video editing and creation, especially for YouTubeDeep understanding of content strategy, platform trends, and audience engagement techniquesEmpathetic communication style with sensitivity to topics related to trauma and motherhoodAbility to manage multiple tasks, meet deadlines, and work independentlyStrong written English skills with the ability to craft meaningful and engaging postsProficiency in social media scheduling tools (e.g., Later, Buffer, Hootsuite) and understanding of analytics for performance trackingPreferred SkillsExperience working with women-focused brands or trauma-informed communitiesKnowledge of SEO best practices for content repurposing across blogs and social platformsBasic graphic design skills using Canva, Adobe Express, or similar tools​Independent Contractor PerksHMO Coverage for eligible locationsPermanent work from homeImmediate hiringSteady freelance jobZR_24604_JOBOriginally posted on Himalayas

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