Social Media Specialist
We are looking for a creative and analytical Social Media Specialist to take ownership of mGanik's Instagram presence. In this role, you will bridge the gap between creative storytelling and data-driven strategy. You will be responsible for end-to-end account management—from crafting engaging Reels to analysing complex datasets—ensuring our brand voice resonates with our audience while driving tangible growth.
Key Responsibilities:
1. Strategy & Account Optimisation
Develop comprehensive strategies to optimise the account using Reels, Stories, and Highlights.Analyse audience behaviour to determine 'prime time' for posting to maximise reach.Implement best practices to boost content visibility and attract new followers.Plan and execute paid boosting strategies and wider digital activities to amplify content reach.
2. Content Creation & Branding
Design and implement a creative content strategy that aligns strictly with mGaniks brand values.Produce high-quality visual and copy content (static and video) that is engaging, educational, and relevant.Manage the full content calendar, ensuring alignment with marketing campaigns and promotional activities.Maintain the brands tone of voice and visual guidelines across all posts.Conduct A/B testing on content formats to identify the most effective creative approaches.
3. Engagement & Community Growth
Drive active engagement via Stories, Captions, and interactive features (Polls, Q&As, Quizzes).Lead collaborations with KOLs, external brands, and internal communities to expand our audience.Manage User Generated Content (UGC) campaigns, including giveaways, challenges, and live sessions.
4. Analytics & Reporting
Monitor performance metrics (Reach, Engagement, Growth) using Instagram Insights and third-party tools.Identify emerging social media trends to keep our strategy fresh and relevant.Compile comprehensive monthly reports with actionable data analysis and strategic recommendations.
Requirements:
Experience: 2–4 years as a Social Media Specialist, with a specific focus on Instagram.Technical Skills: Proficient in video and visual editing tools (e.g., CapCut, Canva).Knowledge: Deep understanding of the Instagram algorithm, trends, and platform features.Creativity: Strong track record in creating engaging content (Images, Videos, Reels) with a flair for storytelling and copywriting.Analytical Mindset: Ability to interpret data and translate it into clear, comprehensive reports.Communication: Excellent command of English (and Indonesian if required), with the ability to manage community engagement effectively.
Apply Now
Key Responsibilities:
1. Strategy & Account Optimisation
Develop comprehensive strategies to optimise the account using Reels, Stories, and Highlights.Analyse audience behaviour to determine 'prime time' for posting to maximise reach.Implement best practices to boost content visibility and attract new followers.Plan and execute paid boosting strategies and wider digital activities to amplify content reach.
2. Content Creation & Branding
Design and implement a creative content strategy that aligns strictly with mGaniks brand values.Produce high-quality visual and copy content (static and video) that is engaging, educational, and relevant.Manage the full content calendar, ensuring alignment with marketing campaigns and promotional activities.Maintain the brands tone of voice and visual guidelines across all posts.Conduct A/B testing on content formats to identify the most effective creative approaches.
3. Engagement & Community Growth
Drive active engagement via Stories, Captions, and interactive features (Polls, Q&As, Quizzes).Lead collaborations with KOLs, external brands, and internal communities to expand our audience.Manage User Generated Content (UGC) campaigns, including giveaways, challenges, and live sessions.
4. Analytics & Reporting
Monitor performance metrics (Reach, Engagement, Growth) using Instagram Insights and third-party tools.Identify emerging social media trends to keep our strategy fresh and relevant.Compile comprehensive monthly reports with actionable data analysis and strategic recommendations.
Requirements:
Experience: 2–4 years as a Social Media Specialist, with a specific focus on Instagram.Technical Skills: Proficient in video and visual editing tools (e.g., CapCut, Canva).Knowledge: Deep understanding of the Instagram algorithm, trends, and platform features.Creativity: Strong track record in creating engaging content (Images, Videos, Reels) with a flair for storytelling and copywriting.Analytical Mindset: Ability to interpret data and translate it into clear, comprehensive reports.Communication: Excellent command of English (and Indonesian if required), with the ability to manage community engagement effectively.
Apply Now