Social Media Coordinator - Remote / Telecommute
Job Description:
Responsibilities:
• Work collaboratively with digital demand generation team members and external digital agency partners to support both new and current paid social and programmatic display campaigns.
• Manage the marketing deliverable cycle including initial planning, project brief creation campaign implementation, ongoing monitoring, optimization, analysis and reporting.
• Manage day-to-day tactic execution of testing, tracking, reporting, campaign budgeting, ad copy optimizations, audience discovery, etc.
• Communicate and ensure best-in-class content publication & syndication standards are planned for and achieved.
• Act as systems lead for 3rd party publications.
• Understand and execute navigation of key customer portals for product content setup.
• Regularly update ad creative across display and social campaigns and analyze the performance of existing creative.
• Work to facilitate targeting updates to campaigns including custom segmentation such as audience uploads, ICP criteria and ABM list uploads.
• Work internally with key cross-functional stakeholders, other digital tactic teams, and marketing groups to ensure campaigns are running efficiently and effectively.
• Track and analyze paid spend levels, budgets, and campaign ROI.
• Communicate cross-functionally to ensure alignment with other execution teams.
• Provide updates on the status of projects to team leads.
• Manage approval workflows and ensure sign-off from internal teams.
Experience:
• 2-3+ years of experience working on paid media campaigns on LinkedIn, Facebook and programmatic display channels.
• Experience working through content syndication platforms.
• Experience managing multiple channels/campaigns at one time.
• Experience working with paid social channels such as LinkedIn and Facebook; using lead generation and conversion-based campaign types.
• Experience working with ABM platforms such as RollWorks, Demandbase, etc.
• Experience analyzing and reporting on KPIs for numerous digital marketing channels.
• Experience working with vendors and supporting vendor relationships.
• Experience with Google Analytics.
• Experience with Microsoft Excel (macros, pivot tables, VBA, etc.) to do data analysis.
Skills and Knowledge:
• Ability to work in a fast-paced environment, juggling multiple projects with varying deadlines, and multiple stakeholders and approvers.
• Highly collaborative and flexible.
• Growth mindset.
• Attention to detail with outstanding time management and project management skills.
Apply Now
Responsibilities:
• Work collaboratively with digital demand generation team members and external digital agency partners to support both new and current paid social and programmatic display campaigns.
• Manage the marketing deliverable cycle including initial planning, project brief creation campaign implementation, ongoing monitoring, optimization, analysis and reporting.
• Manage day-to-day tactic execution of testing, tracking, reporting, campaign budgeting, ad copy optimizations, audience discovery, etc.
• Communicate and ensure best-in-class content publication & syndication standards are planned for and achieved.
• Act as systems lead for 3rd party publications.
• Understand and execute navigation of key customer portals for product content setup.
• Regularly update ad creative across display and social campaigns and analyze the performance of existing creative.
• Work to facilitate targeting updates to campaigns including custom segmentation such as audience uploads, ICP criteria and ABM list uploads.
• Work internally with key cross-functional stakeholders, other digital tactic teams, and marketing groups to ensure campaigns are running efficiently and effectively.
• Track and analyze paid spend levels, budgets, and campaign ROI.
• Communicate cross-functionally to ensure alignment with other execution teams.
• Provide updates on the status of projects to team leads.
• Manage approval workflows and ensure sign-off from internal teams.
Experience:
• 2-3+ years of experience working on paid media campaigns on LinkedIn, Facebook and programmatic display channels.
• Experience working through content syndication platforms.
• Experience managing multiple channels/campaigns at one time.
• Experience working with paid social channels such as LinkedIn and Facebook; using lead generation and conversion-based campaign types.
• Experience working with ABM platforms such as RollWorks, Demandbase, etc.
• Experience analyzing and reporting on KPIs for numerous digital marketing channels.
• Experience working with vendors and supporting vendor relationships.
• Experience with Google Analytics.
• Experience with Microsoft Excel (macros, pivot tables, VBA, etc.) to do data analysis.
Skills and Knowledge:
• Ability to work in a fast-paced environment, juggling multiple projects with varying deadlines, and multiple stakeholders and approvers.
• Highly collaborative and flexible.
• Growth mindset.
• Attention to detail with outstanding time management and project management skills.
Apply Now