Social Media Coordinator

Purple Wave Auction is a leader in the equipment auction industry focusing on construction, ag, fleet, and government equipment. They are seeking a Social Media Coordinator to create engaging content, manage social media platforms, and build connections with the online community. Responsibilities Concept, create, and schedule content across all social media platforms using our content calendar and scheduling tools Adapt and post auction-specific content including listings, reels, stories, and promotional updates Develop visually appealing graphics and written content using Canva or similar tools Develop scroll stopping reels and videos using capcut or similar tools Write captions and copy that reflect Purple Wave's brand voice and resonate with our audience Ensure timely delivery and publishing of posts aligned with campaign deadlines Manage UTM tracking to ensure accurate campaign attribution and performance measurement Monitor and respond to comments and mentions across all platforms Engage in conversations on accounts the company follows Track posts and conversations where Purple Wave is mentioned Build relationships by interacting with customers, partners, and industry accounts Support local and organic community growth across platforms Organize and tag content for future use by platform, theme, and campaign Maintain a library of assets (photos, graphics, copy blocks) for easy team access Collaborate with field teams to gather fresh content and visuals Identify and implement opportunities to streamline content workflows and improve team efficiency Stay current on social media trends, tools, and audience behaviors — especially in the equipment auction, ag, and construction industries Bring fresh, innovative ideas to help Purple Wave stand out Follow leadership direction and incorporate feedback with a positive, solutions-focused attitude Undertake additional assigned duties as requested Skills Bachelor's degree in Marketing, Communications, or a related field Proven experience as a Social Media/Content Marketer or in a similar role In-depth knowledge of social media platforms and trends Exceptional creativity and the ability to think outside the box Strong written and verbal communication skills Analytical mindset with the ability to interpret performance data Familiarity with influencer marketing and campaign strategies Proficient in content creation tools and platforms Detail-oriented with excellent organizational skills Ability to work collaboratively in a fast-paced team environment Effective time management skills and the ability to meet deadlines Able to give and receive constructive criticism Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design Computer fluency in Mac and PC Candidates may be requested to complete position specific skills assessments Applicants must be either a U.S. Citizen or eligible to work in the U.S Requires the ability to satisfactorily complete a background check Benefits Monthly Bonus Program - determined by the Company’s monthly revenue result and are paid on a “percent to plan” payout formula (90% = $300, 100% = $600, 110% = $900, 120% = $1,200). Monthly phone stipend in accordance with the Company’s cell phone policy, currently $120/month. Health, Dental, and Vision insurance. 401(k) plan with an employer match up to 4% starting the first day of employment. Company-paid Life Insurance with options for supplemental coverage. Fully paid Short-Term Disability provided by the Company. 3 Weeks of PTO annually (details shared during onboarding). Employee Stock Purchase Program (ESPP) - Eligible to purchase company stock at a discount after 90 days of employment, with enrollment opportunities each May and November. Company Overview It is simple, Purple Wave is an Internet auction service that will sell your used equipment to the highest bidder. Straight. Simple. Sold. It was founded in 2000, and is headquartered in Manhattan, Kansas, USA, with a workforce of 201-500 employees. Its website is