Social Media Community Manager

Northwestern Mutual is a financial services company seeking a Social Media Community Manager to enhance its brand presence through strategic social media efforts. The role involves managing content across various platforms, engaging with the community, and analyzing performance metrics to drive impactful communication.ResponsibilitiesManage the posting cadence for Northwestern Mutual across Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads, and Advocacy, including partnering with a team of strategists, copywriters and designers, external agencies, and our compliance team to create & vet all outbound social postsProactively engage with inbound comments, helping our customers find answers to their questions from departments across the Home Office and FieldDrive a daily social posting schedule, using Sprinklr, our social media management toolUse social listening to discover untagged mentions relevant to our brand as well as real-time marketing moments that provide a way-in for culturally relevant social trend participationMonitor and report on the efficiency of our community management of social media content and campaignsLiaise with internal partners to relay customer feedback insights gained from online conversations within the communityWork alongside the social media managers to generate new ideas for social content to drive communicationsSkills1-3 years of past professional experience in related positions (such as brand marketing, digital marketing, social media and content marketing). Internship experience counts!Previous experience running social channels for a business or agency clientsProficiency in Sprinklr or other enterprise social media management toolExperience with Financial Services or a similar highly regulated industry is a plusCompany OverviewNorthwestern Mutual delivers financial security to millions with life, disability income and long-term care insurance, and investments. It was founded in 1857, and is headquartered in Milwaukee, Wisconsin, USA, with a workforce of 5001-10000 employees. Its website is https://www.northwesternmutual.com.



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