Social Media and Marketing Manager

Remote Full-time
Job title: Social Media and Marketing Manager in Austin, TX at Team Architects

Company: Team Architects

Job description: Job Description | Social Media and Marketing ManagerSalary Range: $65,000 + $10,000 ($2,500 quarterly bonus)About the Role….Inn Cahoots, a boutique hotel, event venue, bars, and hospitality brand, is looking for a Marketing Manager to lead the development of a marketing plan that supports our brand identity. The marketing efforts should align with our fun, eccentric, growing brand. What started out as a large-party short-term rental experiment has quickly evolved into one of the most unique (and fun) large group experience brands in Austin. This year, we opened 4 distinct bar spaces – Austin Garden & Studio, Mischief, and IYKYK in one large multi-purpose space. The Marketing Manager will be key in the evolution of this brand!No day is truly the same, and we are looking for someone who has the excitement and branding/marketing know-how to keep the Inn Cahoots brand evolving. TikTok…we want to be on it. Branded merch that gets guests excited to rep…yes, please!

Marketing Plan: Contribute towards the development and execution of the marketing plan to drive loyalty and brand awareness of Inn Cahoots among local customers and partners, and non-local Austin visitors. Work directly with Inn Cahoots team members and outsourced designers to produce landing pages, social media content, email campaigns, and sales enablement materials
Stakeholder Relationship Management: Establish and develop relationships with key stakeholders/ partners/ influencers as relevant towards helping to build/execute content and communicate key company messages to the community. This may include some programming responsibilities (for instance, developing a partnership with Pitch a Friend to host their event)
Marketing Communications: Sharpen positioning, messaging, and value proposition in partnership with cross-functional colleagues, including hotel, bar, and venue
Social Media: Manage social channels and maintain social media presence. Practice brand consistency in copy through tone, voice, and terminology. Help create copy for social content that highlights our product, customers, and partners
Market Knowledge: Know our customers inside and out. Define audience segments and work in the service of them. Become an expert on our products and the bar, venue, and group hotel space
Events: Assist with any other general marketing tasks and projects as needed, including events
Merch: Create a portfolio of sought-after merchandise that represents who we are and makes our guests excited to own
RequirementsThe ideal candidate has the following experience:

Degree in Communications, Marketing, New Media, Public Relations, or Business
2+ years of marketing experience
Experience executing multichannel marketing plans targeting many customer types
Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices
Experience writing social copy
Experience working in hospitality
The ideal candidate has the following qualities:

Super organized and detail-oriented - no detail is too small
Curiosity, humility, and interest in building something new
Ability to navigate ambiguity and thriving in dynamic organizations or rapid-growth orgs
The ability to say: I don’t know but am excited to figure it out/try
Able to meet tight deadlines under pressure
Team player
Great interpersonal, presentation, and communication skills
You are excited about this opportunity because you will….

Play a key role in shaping the Inn Cahoots, Austin Garden & Studio, IYKYK, and Bar Mischief branding under the Inn Cahoots umbrella
Develop short term and long term marketing plan for Inn Cahoots brand and specific one-off events
Create brand toolkits and ensure brand consistency across all touchpoints.
Utilize both your creative prowess and love for project management to get projects and key marketing/branding initiatives up and running
Manage the RFP process for new agency partners as well as lead all agency relationships
Define social brand presence and create new marketing partnerships across social channels to grow the brand
Create a portfolio of sought after merchandise that represents who we are and makes our guests excited to own
Develop marketing plans (as needed) in support of grand openings and events
Lead and support all potential marketing initiatives
Develop social programming efforts and partnerships with influencers for these programs (ie, tailgating)
Manage all online presence including website, AirBNB, peerspace and more!
Manage the RFP process for new agency partners as well as lead all agency relationships
We are excited about you because….

You have experience in a marketing and branding role where you have owned the full life cycle of bringing branding and marketing plans to execution. We are a small but mighty team where everyone rolls up their sleeves to get things done!
Creativity is what drives you. No idea is too crazy to discuss with this team. You love trends and aren’t afraid to “blur the lines” for the sake of being revolutionary.
You are an integrator, someone who can lead and motivate around a key idea
You have strategic and critical thinking skills; ability to see the “big picture” while also diving into details
Someone with excellent visual story-telling and speaking skills who can communicate effectively, concisely, and tailor a message appropriately
Resilient and constructive when faced with change, able to shift approaches when needed in response to unexpected events and circumstances
Well organized and detail oriented
Ambitious personality who is open to helping with any task. You think strategically yet are able to execute tactically
Ability to work under pressure and deadlines


Expected salary: $65000 - 70000 per year

Location: Austin, TX

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