Social Content Coordinator

The Social Content Coordinator is responsible for executing high-velocity, high-impact content distribution across The Western Journal’s social platforms. This role sits at the intersection of editorial and audience growth, translating news coverage into compelling, platform-native content that drives reach, engagement, and traffic. This is not a passive scheduling role. The ideal candidate understands how content performs in real time, can identify high-leverage stories, and executes quickly with sound editorial judgment. Description Core Responsibilities: Execute daily publishing across Facebook, Instagram, X, and emerging platforms with speed and precision Translate written articles into high-performing social formats, including headlines, captions, and visual pairings Identify and prioritize stories with strong distribution potential based on timeliness, relevance, and audience interest Monitor real-time performance metrics (engagement, CTR, shares) and adjust execution accordingly Maintain consistency in brand voice, tone, and editorial standards across all platforms Collaborate with editorial and leadership teams to align distribution with key narratives and priorities Support development of repeatable content formats that scale performance across multiple pages and audiences Candidate Profile: Demonstrated experience managing or contributing to social media accounts with measurable engagement Strong instinct for what drives clicks, shares, and conversation in a news or media environment Ability to operate at high speed without sacrificing accuracy or judgment Clear understanding of platform dynamics (particularly Facebook and X) and how content distribution behaves Highly organized, self-directed, and comfortable working in a fast-moving, performance-driven environment Alignment with the values and mission of The Western Journal Compensation: Based on experience and demonstrated capability Compensation will be reviewed after 90 days, with opportunity for increase based on performance and output Schedule Expectations: Flexible structure, but candidates must be consistently available for daily publishing and responsive to time-sensitive news cycles. Some evening and weekend availability will be required based on breaking news and priority coverage. About the Company Liftable Media Inc. is a group of leaders and influencers all striving for excellence. Our goal is to be a media company that excels in our field, to produce quality content promoting truth, to care about our readers and put their interests first, and above all to drive positive culture change.