SMM Lead

Remote Full-time
## We’re searching for a Social Media Lead with a focus on X (Twitter) to take full ownership of our global social media presence and elevate it to the next level. In this role, you’ll have the opportunity to lead strategy, mentor a capable team, and drive performance across Twitter, Instagram, Telegram, and YouTube - placing special focus on Twitter as our core channel. This is a strategic, data-driven position with high visibility and direct impact on our brand’s growth and engagement.

## What you’ll do:
Develop and implement a global social media strategy with a clear vision for growth and monetization
Build and maintain a structured, data-informed content plan across platforms
Lead a high-performing SMM team (currently 4+ people), assigning tasks and mentoring each member
Oversee day-to-day execution, with priority on Twitter, while supporting Instagram, Telegram, and YouTube
Conduct regular competitor and audience research to inform creative direction and positioning
Collaborate with Editorial, PR and KOL/Influencer management teams to support and amplify campaigns
Audit content performance, set clear KPIs, and align strategy with key metrics
Refresh and optimize outdated content based on insights and evolving trends
Finalize and present an updated strategy and a two-quarter roadmap in your first months

## You are the perfect match if you:
Have at least 5 years of experience in social media marketing, with a proven track record of leading SMM teams (ideally 5+ people)
Can define and track KPIs, make data-informed decisions, and continuously iterate for better performance
Understand social dynamics in crypto or media - big plus
Possess strong communication skills and are fluent in English
Are curious, proactive, and adaptable, always eager to learn
Focus on solutions and results rather than just identifying problems
Have a strong interest in crypto, blockchain, and Web3

## What we offer to you:
100% remote work - no location limits.
Flexible working hours to suit your lifestyle, no time trackers.
Paid time off to recharge.
Clear goals and freedom to define the ways to achieve them.
Access to major crypto events & conferences.
Internal learning programs & masterclasses.
Culture of open communication, healthy and constructive feedback.
Support for personal branding and industry visibility.
Career growth opportunities - 60% of our managers were promoted from within.
An inclusive workplace where everyone - regardless of background, nationality, gender, identity, abilities, or beliefs - can thrive.

## Meet our team:
You’ll be working with the Creative Lab team. Your manager will be Chief Design Officer. This team shapes our brand’s identity and drives its visibility. They craft stunning visuals—like website layouts, article covers, and graphics—and build our presence through social media and content marketing. Every beautiful image and impactful message you see is their creative masterpiece.
• *Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.**

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