Shopify Ecommerce Specialist
Shopify Ecommerce Specialist Role Summary Beauty by Earth is looking for a hands-on Ecommerce Specialist to own day-to-day Shopify execution and conversion performance across our DTC storefront. This role is not theoretical or advisory. You will be in the store daily — managing apps and integrations, maintaining site health, building and optimizing PDPs, launching upsells, and continuously improving conversion rate (CVR), average order value (AOV), and revenue per visitor. You’ll work closely with Growth, Retention, Creative, Ops, and CX, but this role owns execution. If something breaks, converts poorly, or leaves money on the table — it’s yours to fix. Key Responsibilities Shopify Store Operations Own day-to-day Shopify execution: products, collections, pricing, promos, navigation, content updates, and QA Maintain a clean, stable, mobile-first storefront with minimal friction Proactively identify and resolve site issues before customers feel them Apps, Integrations & Maintenance Manage and maintain our Shopify app ecosystem Troubleshoot integration issues and reduce app bloat Ensure integrations are functioning correctly across checkout, post-purchase, subscriptions, CX, etc. CRO & Performance Optimization Identify funnel drop-offs from PDP → cart → checkout Implement CRO improvements focused on: Conversion rate (CVR) Average order value (AOV) Revenue per visitor Use tools like Microsoft Clarity to analyze behavior and inform changes Continuously test, refine, and improve PDP Creation & Optimization Build and optimize PDPs with strong product storytelling, trust signals, and clean UX Improve layout, copy placement, imagery flow, reviews, FAQs, and conversion elements Partner with Creative and Growth to turn insights into live improvements Upsells, Bundles & Testing Create and optimize: PDP upsells Cart and checkout upsells Post-purchase offers Bundles and cross-sell flows Run A/B tests, track results, and iterate based on performance Inventory & Order Management Monitor inventory levels and product availability Coordinate with Operations and Customer Service to resolve order, fulfillment, or stock issues. Identify and flag inventory risks that could impact conversions or customer service. Reporting & Insights Track and report on key ecommerce KPIs: CVR AOV Revenue per visitor Share insights, learnings, and recommended next actions — not just data dumps What We’re Looking For A native to Shopify Plus Eco System, know tools, metafields, and systems inside out. 1-2 years minimum experience managing live Ecommerce storefronts Strong CRO instincts with comfort using data to drive decisions Experience working with ecommerce apps, integrations, and troubleshooting issues Highly organized, detail-oriented, and execution-driven Curious, self-motivated, and constantly learning Strong written and spoken English Comfortable working cross-functionally with speed and accountability What success looks like: A stable, fast, and high-converting Shopify store optimized for desktop and mobile High CVR, AOV, and Revenue per visitor Strong PDPs that convert and strategic upsell/cross-sell plans Full ownership of the channel. This role is ideal for someone who: Likes owning outcomes, not just tasks Enjoys fixing things, improving systems, and squeezing more performance out of existing traffic Wants to grow as an ecommerce operator Role Details Full-time Fully Remote CST working hours overlap required No freelance or contract-only arrangements About Beauty by Earth: Beauty by Earth is a clean, high-performing skincare brand on a mission to help people look and feel their best—without compromise. We’re passionate about natural, non-toxic ingredients, sustainable practices, and delivering products that actually work. A few fast facts: Female-founded, Made in the USA Certified Cruelty-Free & Plastic Neutral Sold across Amazon, Shopify, Target, Walmart, and other Online Retailers Obsessed with performance, obsessed with our customers Social: TikTok Instagram Facebook YouTube This is a Remote/Telecommute Position