Shopify E-Commerce Designer | Homepage & PDP Conversion Optimization (CRO) - Contract to Hire

We’re looking for an experienced Shopify e-commerce designer to help us redesign and optimize our homepage/ product detail pages (PDPs) with a clear goal: increase conversion rate. This project is for someone who enjoys thinking about user intent, messaging hierarchy, and purchase flow, not just visual design. Brand: Dawnbreaker Platform: Shopify Website: www.dawnbreakeroats.com Budget: $5,000 fixed The Project - Homepage Optimization - Improve above-the-fold messaging and clarity - Strengthen value proposition and product differentiation - Improve layout, hierarchy, and flow - Optimize CTA placement and scannability - Mobile-first execution Product Detail Pages (PDPs) - Redesign PDP structure to improve conversion - Optimize hero section, value props, and add-to-cart flow - Improve trust signals, reviews, FAQs, and confidence cues - Clarify subscription vs one-time purchase experience - Reduce friction and unnecessary complexity What We’re Looking For Must Have - Strong experience designing high-converting Shopify stores - Solid understanding of CRO, UX/UI, and e-commerce best practices - Experience working on Shopify homepages and PDPs - Mobile-first design mindset - Ability to work within an existing brand system - Clear communication and thoughtful design rationale Nice to Have - Experience in CPG, food, supplements, or wellness - Shopify theme customization experience - Familiarity with CRO tools or testing frameworks - Strong layout and copy-aware design instincts Deliverables - Optimized homepage (wireframes or live Shopify implementation) - Optimized PDP layout applied to existing products - Clear explanation of design decisions tied to conversion - Mobile optimization included - 1–2 rounds of revisions How to Apply Please include: - 2–3 Shopify e-commerce examples (homepage + PDPs preferred) - A short explanation of how you think about conversion optimization - Your preferred workflow (wireframes → build or direct Shopify build) - Confirmation you’re comfortable with a $5,000 fixed-price project - Project Details Engagement: Fixed-price project Budget: $5,000 Timeline: To be agreed (ideally 3–5 weeks) Start: ASAP Ongoing work possible for the right fitApply Now

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