Shopify Conversion Optimization Specialist – Vitals & Omnisend (Audit, Strategic Tweaks & Training)

I’m looking for an experienced Shopify optimization specialist to do a short, focused audit and tune-up of two apps on my existing Shopify site: Vitals Omnisend (email & SMS) This is a children’s & family-based e-commerce brand built around books, music, and playful storytelling. The site is already live and working well — I’m just looking to fine-tune messaging and conversion elements so everything works as smoothly and effectively as possible. I’m not looking for a website rebuild, redesign, or major rework — just smart, thoughtful tweaks. If you notice small, high-impact opportunities (copy adjustments, flow timing, light placement changes), I’m open to those — but this is optimization, not overhaul. Scope Quick audit of current Vitals + Omnisend setup Identify what’s helping conversions vs. what’s unnecessary Make targeted improvements to: Messaging & tone (keeping it family-friendly and on-brand) Timing / triggers Trust & conversion elements Brief walkthrough so I understand what was changed and how to make small adjustments myself going forward Important Notes ❌ No full site rebuild ❌ No theme changes ❌ No long strategy decks This is a hands-on, practical optimization pass. Budget & Time Hourly role with a hard cap Expected time: ~4 hours max Open to fair, experienced rates for efficient, high-quality work If we’re a good fit, I’m open to future short, project-based work as needed — but this is not a retainer. Ideal Experience Strong Shopify CRO background Hands-on experience with Vitals and Omnisend Able to spot quick wins quickly Comfortable working with a playful, values-driven, family-friendly brand Able to explain why something works, not just implement it To Apply Please include: Your experience with Vitals and Omnisend One example of a small tweak that led to better conversions Confirmation that this fits within a ~4-hour optimization scope Site: www.TheCowsGoMoo.com (Please take a quick look before applying.) Moochas gracias for your consideration of this project. - Jim Apply tot his job