SEO/SEM Senior Specialist; Remote
Position: SEO / SEM Senior Specialist (Remote) We are looking for an SEO/SEMexpert to manage all pay-per-click (PPC) marketing activities and search engine optimization. The SEO / SEM Specialist will manage all paid search campaigns on Google, as well as other search and display marketing engines, in addition, to manage the SEO works onsite and offsite. A successful SEO / SEM Specialist will effectively manage the paid search budget and work with the Marketing team in order to maximize ROI, drive traffic, and customers organically and paid. The SEO / SEM Specialist usually covers a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy. • Plan, develop and implement our SEO strategy • Work towards organic search optimization and ROI maximization • Regularly perform thorough keywords research • Identify key SEO KPIs • Monitor redirects, click rate, bounce rate, and other KPIs • Prepare and present reports regularly • Identify our buyer persona to better target identified audiences • Identify problems and deficiencies and implement solutions in a timely manner • Suggest improvements for process and productivity optimization • Work with web developers and marketing teams to properly implement SEO best practices • Stay up to date with the latest SEO and digital marketing latest trends and best practices • Executing tests, collecting and analyzing data, and identifying trends, and insights in order to achieve maximum ROI in paid search campaigns. • Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives, and campaigns. • Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. • Optimize copy and landing pages for paid search engine marketing campaigns. • Perform ongoing paid keyword discovery, expansion, and optimization. • Research and analyze competitor advertising links. #J-18808-Ljbffr