SEO Specialist for Apple & Mac Repair business, Auckland NZ
We are a specialist Apple and Mac repair business based in Grey Lynn, Auckland. We are looking for an experienced SEO specialist or agency to help us grow qualified local enquiries, repair bookings, Google Business Profile visibility, and organic revenue across two related websites.
We are not a generic phone repair shop. Our business specialises in Apple and Mac repairs, advanced diagnostics, component-level and logic-board repairs, data recovery, and the supply of refurbished and replacement Apple devices. We have strong operational capability and a 460+ Google review base. We need someone who can turn that into stronger search market share.
We want a commercially focused partner — not generic SEO activity, vanity rankings, or broad visibility reports.
Scope of work
Full technical SEO review across two related websites and recommendations on how they should work together as one search and conversion funnel
Local SEO and Google Business Profile growth strategy
High-intent service-page strategy and content planning around repair intent, suburb intent, and replacement-device intent
Conversion-rate optimisation for calls, forms, quote requests, and bookings
Internal linking and page-priority strategy
GA4, Google Search Console, form tracking, call tracking, and source attribution review and setup
Reporting focused on real business outcomes, not vanity metrics
Priority search terms
Apple repair Auckland / MacBook repair Auckland
Logic board repair Auckland / Mac screen repair Auckland
Mac data recovery Auckland / liquid damage repair Auckland
iPhone and Mac battery replacement Auckland
Repair versus replacement searches
Refurbished MacBook Auckland / trade-in and device replacement searches
90-day priorities
Clean up site structure and page hierarchy
Identify and strengthen the true money pages
Consolidate weak, overlapping, or duplicated content
Improve the contact and conversion journey
Build stronger service-cluster authority around our highest-value repair and recovery services
Treat Google Business Profile as a genuine revenue channel
Develop practical, authority-led content based on real repair expertise
Reporting expectations
Monthly reporting must include non-branded organic clicks, rankings for priority Auckland high-intent terms, GBP calls and actions, qualified form submissions, phone calls from organic and local search, repair bookings, and landing-page conversion rates. We want commercial honesty — not blended "leads" that mix clicks, directions, and enquiries together.
What we will not accept
Spam backlinks or near-duplicate suburb pages
Generic AI-generated filler content
Vanity metrics dressed up as growth
Reporting that ignores lead quality, attribution, and revenue
When applying, please include
Examples of local SEO results achieved for service-based businesses in NZ or AU
Your approach to Google Business Profile growth
How you measure true leads and revenue outcomes
What you would focus on in the first 90 days
Confirmation you are comfortable working across two related websites
Your monthly pricing or suggested project structure
This could become a long-term engagement for the right person. We are ready to speak with suitable applicants and would like to move quickly. NZ/AU timezone strongly preferred.
Apply tot his job
Apply To this Job
We are not a generic phone repair shop. Our business specialises in Apple and Mac repairs, advanced diagnostics, component-level and logic-board repairs, data recovery, and the supply of refurbished and replacement Apple devices. We have strong operational capability and a 460+ Google review base. We need someone who can turn that into stronger search market share.
We want a commercially focused partner — not generic SEO activity, vanity rankings, or broad visibility reports.
Scope of work
Full technical SEO review across two related websites and recommendations on how they should work together as one search and conversion funnel
Local SEO and Google Business Profile growth strategy
High-intent service-page strategy and content planning around repair intent, suburb intent, and replacement-device intent
Conversion-rate optimisation for calls, forms, quote requests, and bookings
Internal linking and page-priority strategy
GA4, Google Search Console, form tracking, call tracking, and source attribution review and setup
Reporting focused on real business outcomes, not vanity metrics
Priority search terms
Apple repair Auckland / MacBook repair Auckland
Logic board repair Auckland / Mac screen repair Auckland
Mac data recovery Auckland / liquid damage repair Auckland
iPhone and Mac battery replacement Auckland
Repair versus replacement searches
Refurbished MacBook Auckland / trade-in and device replacement searches
90-day priorities
Clean up site structure and page hierarchy
Identify and strengthen the true money pages
Consolidate weak, overlapping, or duplicated content
Improve the contact and conversion journey
Build stronger service-cluster authority around our highest-value repair and recovery services
Treat Google Business Profile as a genuine revenue channel
Develop practical, authority-led content based on real repair expertise
Reporting expectations
Monthly reporting must include non-branded organic clicks, rankings for priority Auckland high-intent terms, GBP calls and actions, qualified form submissions, phone calls from organic and local search, repair bookings, and landing-page conversion rates. We want commercial honesty — not blended "leads" that mix clicks, directions, and enquiries together.
What we will not accept
Spam backlinks or near-duplicate suburb pages
Generic AI-generated filler content
Vanity metrics dressed up as growth
Reporting that ignores lead quality, attribution, and revenue
When applying, please include
Examples of local SEO results achieved for service-based businesses in NZ or AU
Your approach to Google Business Profile growth
How you measure true leads and revenue outcomes
What you would focus on in the first 90 days
Confirmation you are comfortable working across two related websites
Your monthly pricing or suggested project structure
This could become a long-term engagement for the right person. We are ready to speak with suitable applicants and would like to move quickly. NZ/AU timezone strongly preferred.
Apply tot his job
Apply To this Job