SEO & Paid Ads Growth Manager (Remote)

SEO & Paid Ads Growth Manager (Remote)The Opportunity Are you an SEO pro who actually knows how to win in organic search — not by chasing gimmicks, but by building scalable traffic systems, content strategy, and technical SEO foundations that compound for years? Jack Westin, a leader in MCAT preparation, is hiring a high-performing SEO & Paid Ads Growth Manager to drive measurable growth across organic and paid acquisition. You will own the strategy and execution that brings future doctors to Jack Westin — helping students discover world-class prep through content, product-led SEO, and intelligently managed paid campaigns. This is not a “write blogs and track keywords” job. This is a growth leadership role where you’ll work directly with a fast-moving team to push rankings, conversion, and revenue. Why Jack Westin? • Mission-driven growth: Your work helps students reach medical school and become physicians. • Category authority: Jack Westin is a trusted brand with strong product-market fit and deep content assets. • Real ownership: You’ll run the SEO roadmap end-to-end and manage paid channels without micromanagement. • Fast execution culture: We move quickly, measure results, and build what works. • Remote autonomy: Flexible and remote-first, with high standards and clear expectations. • Competitive compensation: Strong base + performance upside based on growth outcomes. What You’ll Achieve: Core ResponsibilitiesOwn and scale SEO growth (primary focus) • Build and execute a measurable SEO strategy across content, technical SEO, internal linking, topical authority, and programmatic opportunities. • Drive a content engine that ranks for competitive MCAT / premed searches while maintaining quality and credibility. • Lead technical SEO improvements in collaboration with engineering (site architecture, indexation, structured data, Core Web Vitals, page templates, rendering issues, etc.). • Identify and execute high-impact SEO experiments (template changes, on-page upgrades, conversion improvements, content refreshes, cannibalization fixes). • Perform keyword research, clustering, and intent mapping — then turn it into roadmaps that ship. Run paid acquisition intelligently (secondary but meaningful) • Own or manage paid search / paid social campaigns with ROI accountability (Google Ads, YouTube, Meta as needed). • Build & optimize landing pages + funnel flow (conversion rate is part of the job). • Manage budget allocation and bidding strategy with strong discipline. • Track performance by cohort and funnel stages (not vanity metrics). Reporting, attribution, and accountability • Own growth reporting dashboards and weekly performance narrative. • Diagnose traffic / conversion shifts and propose fixes quickly. • Coordinate analytics/tracking with the team (GA4, Search Console, conversion tracking, attribution, etc.). Who We’re Looking For: Skills & QualificationsRequired • 5+ years of SEO experience, with proven results (not just “worked on SEO”). • Strong command of: • Technical SEO fundamentals • Content strategy + editorial planning • Internal linking strategy • SEO tools (GSC, Ahrefs/Semrush, Screaming Frog, etc.) • Experience managing Google Ads (or equivalent paid channel ownership) with ROI accountability. • Strong analytical ability: you can use data to explain what happened, why it happened, and what to do next. • Ability to work independently in a fast-moving environment and ship work weekly. Nice to have • Experience in EdTech, test prep, B2C subscription, or info-product funnels. • Experience with programmatic SEO (scaling pages with templates + quality controls). • Familiarity with modern web stacks (WordPress, Next.js, custom CMS, etc.). • CRO experience (A/B testing, offer experimentation, landing page iteration). • Understanding of the pre-med / MCAT journey. Success Metrics (First 90 Days) • Build and ship a clear SEO roadmap with meaningful wins delivered. • Improvements in: • Indexed pages quality and crawl health • Rankings for target terms (especially mid/high intent) • Organic conversions (account creation, lead capture, sales assist) • Paid campaigns stabilized with: • Clear funnel tracking • Improved cost per lead and lead quality • Practical learnings shipped into landing page improvements Job Type Full-time Benefits • 401(k) • Health insurance • Dental insurance • Vision insurance • Paid time off • Flexible schedule • Work from home Application Question(s) • Share 2–3 examples of SEO wins you personally drove (what you changed + results). • What SEO tools do you rely on most and why? • What’s your approach to balancing SEO growth with paid acquisition ROI? Education Bachelor’s degree (Preferred) Experience • SEO: 5 years (Required) • Google Ads or paid acquisition management: 2 years (Preferred) Pay: $120,000.00 - $180,000.00 per year Benefits: • 401(k) • 401(k) matching • Health insurance • Paid time off Work Location: Remote Apply tot his job