SEO Manager

Job Description Where you’ll work: Guatemala City, Guatemala Marketing at GoTo At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere. Your Day to Day As a SEO Manager, you will work on: Develop and execute a forward-thinking SEO and AI Search roadmap that aligns with key business objectives for our core products. Collaborate with the content and marketing teams to improve our visibility, brand sentiment, and share of voice within large language models (LLMs) and generative search results. Build and present data-backed business cases to support investment in new tools, resources, and content initiatives. Analyze performance data from tools like Google Analytics, Looker Studio, and BrightEdge to identify trends, challenges, and new growth opportunities. Communicate the impact of your work by creating clear and insightful reports on SEO projects and performance for the broader marketing team. Conduct pre/post-launch analysis for content updates to measure their effectiveness and inform future strategy. What We’re Looking For As an SEO Manager, your background will look like: Experience in an SEO role with a history of implementing strategies that result in measurable organic growth. A deep understanding of modern SEO principles (technical, content, off-page) and the ability to explain complex concepts clearly to various audiences The ability to analyze data from platforms like Google Analytics and Looker Studio, derive actionable insights, and tell a compelling story with that data. Experience developing content strategies based on thorough keyword research and competitive analysis. Familiarity with enterprise SEO tools (e.g., BrightEdge, Google Search Console, Screaming Frog) and A strong interest and foundational understanding of AI Search (like Google's SGE) and ideas on how to optimize for the evolving search landscape What We Offer At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team: Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs Paid holidays, volunteer time off, and quarterly self-care days and no meeting days Tuition and reading reimbursement programs to support your continuous learning and professional growth Thrive Global Wellness Program, Confidential Employee Assistance Program (EAP) Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact. At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more.