Senior UX/UI Designer (Conversion & Product Experience Lead)

About AlpineAlpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our front-end experience, including a full website redesign, a next-generation System Selector tool, and a content-driven buyer education platform.We are looking for a Senior UX/UI Designer who can translate complex buyer journeys into elegant, high-converting digital experiences.What You Will DoLead UX strategy, visual design, and interface systems across the entire Alpine websiteDesign high-conversion landing pages for 100+ HVAC buyer intentsCreate the full UI and UX flow for our new System Selector tool (interactive guided buying experience)Build the Alpine design system (typography, components, responsive structure)Redesign mobile-first user journeys with clarity, trust, and calmnessCollaborate closely with engineering, product, and leadership to deliver pixel-perfect implementationContribute to brand identity refresh and visual storytelling across the siteWhat You Bring5+ years of experience designing complex consumer-facing products or e-commerce experiencesA portfolio showing elegant UX systems, clean visual design, and conversion-focused thinkingAbility to simplify complex decision flows into intuitive user journeysStrong visual taste and attention to detailExperience working directly with developers in a product environmentComfort with iterative design, prototyping, and data-informed decisionsNice-to-HaveExperience designing guided decision tools or configuratorsExperience in home services, e-commerce, or marketplacesFamiliarity with CRO principlesWhy This Role MattersAlpine’s next decade depends on transforming our customer-facing experience. Your work will directly reduce customer acquisition costs, increase trust, and shape the company’s front-end identity.